matrix

BEHIND THE COVER: Color Flair

It was a fun frenzy at the model casting for MODERN’s most recent Artist Session. The two-day photoshoot workshop hosted more than 80 hopeful top beauty models at the Water Street Studio in New York City.Alabama-based artist Detra Smith, ...

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TRANSFORMATION: Bad Box To Smokey Ombre

Mark South (@Marksouthmark) of Regis Salon-Cottonwood, Alburquerque, NM, had an opportunity to transform a new client. "This client hadn't cut her hair in three years and had been doing her own box coloring within that time frame. She ...

Transforming To Teal

Stevie Diaz (@Steviescissorhands) of A Lux Salon, Stockton, California, had a client looking for a new look. "My client came in wanting Kylie Jenner hair," says Diaz.  "She hadn't put color on it for two years so she had ...

DRAMATIC TRANSFORMATION: Nailing the Inspiration Photo

Katlin Starks (@hairbykatlin), a mentor stylist for Regis Salon in Albuquerque, NM, had an opportunity with a first time guest who had not been happy with her hair for a while."She had been left with a burned scalp in the past, warm toned ...

The Science of Scent: Why Product Fragrance Matters

Our sense of smell is linked more closely to memory than any other of the five senses—in many cases evoking emotional associations; so for haircare manufacturers, appealing to clients’ sense is of utmost importance.You know what ...

TRANSFORMATION: Super Blonde

Alii Wray, (@missxalii) owner of Salon blk, Pittsgrove, NJ, specializes in vibrant color, color correction and fusion extensions. "I think dramatic makeovers are my absolute favorite," she says. "This was definitely one of ...

Enter Matrix's Battle of the Blondes Contest to Win a Trip to Destination Imagination in Orlando

To celebrate the launch of five new Matrix SOCOLOR ULTRA.BLONDE shades, Matrix invites stylists to participate in a “Battle of the Blondes” contest, running from May 15 through June 30, 2015.The Ultra.Blonde series gives colorists ...

TRANSFORMATION: Going RED HOT

Joanna Rivera (@j0j0styles), owner of @nylahairstudiospringhill met with a client who had been coming to the salon for a long time, but switched to Rivera when she found her regular stylist was no longer available. "She wasn't feeling ...

COLOR CORRECTION: Ombre to BREY (Brown and Grey)

Kimemily Pham owner and stylist of Excellent Hair Salon & Spa, Fremont, California, was there for Kim, a new client who "came in desperately asking for me to fix her hair. She had her hair done a day before at another salon where she ...

Matrix Color How-To: High Lift, Damage-Free Blonde

Matrix celebrity stylist George Papanikolas describes his technique for achieving a high lift blonde without damaging the hair.“LightInsider lets me do an on-scalp application, and it’s perfect for double-processed blondes,” ...