Goldwell

How-To: Icy Nordic Blonde

Cool blondes can be hot in the summer!Many clients want to lighten up as temperatures outside rise, and Joi Rooks, owner of Fresche Salon in Atlanta, Georgia, brought her level 5 client to a light, bright blonde."My client came in with ...

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Congratulations to the Goldwell Color Zoom US Finalists!

Goldwell has announced this year’s 2015 Goldwell Color Zoom Challenge U.S. Finalists. Leading colorists from across the country sent in entries for one of the three Color Zoom Challenge Categories – Global Creative Colorist, Global ...

TRANSFORMATION: Box To Wolf Gray

Alexis Allison (@Alexismystyl7), an artist at The Salon at The Domain in Austin, Texas, had a new referral come in with box color on her ends and professional color at her roots. "Her hair was a deep dark brown," says Allison. ...

Balayage Transformation By Eva Scrivo

Eva Scrivo, better known as the "Master of Balayage," used a heavy balayage application of highlights to transform her guest from soft apricot to hot, dimensional blonde, incorporating some of her natural base.Here she shares the ...

How-To: Electric-Red Haircolor

Colette Jones, owner of Giddy Up Salon and Spa in Okanogan, WA, was excited when her client was up for changing things up with her haircolor."Sometimes it's super fun to find a client who is willing to play with color and step over to a ...

Lighter, Brighter and Low Maintenance

"My new guest Jeanine came into Di Rosa Haircare (@dirosahaircare) after waiting weeks for an appointment," says Jennifer Correale (@hairbyjenniferann). "She found me through Instagram."Jeanine's previous hairdresser ...

From Natural To Smokey Silver/Lavender

Eddie Avalos (@scixxorhands) of Carlton Hair, Montclair, California, had a chance to update his guest, a natural level 3. "Jennifer is a regular guest who was trying to grow out her hair. She decided to cut her hair short because it's ...

TRANSFORMATION: Faded Red To The Perfect Sombre

Amanda LoCastro (@HairByAmanduhh) of DiRosa Haircare, Franklin Square, NY, has done it again, with another breathtaking transformation. We love this blonding journey and had to know more.Here she shares the HOW TO:Prior history: ...

Announcing the 2015 Color Zoom Challenge U.S. Semi-Finalists

Goldwell has announced the 2015 Color Zoom Challenge U.S. Semi-Finalists. Hundreds of applicants nationwide entered for the opportunity to be selected this year’s Color Zoom Global Creative Colorist, Global New Talent Colorist and Global ...

Spring Makeover by Dominique DeFrancesco

Some clients want the same thing every time they visit, but when used over and over again, the same style can get old very quickly. With just a small change, clients can have a fabulous new 'do that brings life back into their hair.“As ...