alterna

How-To: Kylie's Dream Waves and Khloe’s Half Up with a Bun

Andrew Fitzsimons reveals the how-tos behind two of his recent favorite looks.

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Alterna Launches Restructuring Bond Repair 3-in-1 Sealing Serum

Alterna's new three-in-one sealing serum is designed to be a proactive and reactive powerhouse for damaged and aging hair.

MAKEOVER: Faded and Dull To Powerful Pink

Brent and Carlyn Basore share the details for this lovely makeover.

Henkel Celebrates the Opening of the #AcademyofHair, a Multi-Brand Learning Center

New state-of-the-art space to host advanced educational and content creation for Henkel Beauty brands and more.

Modern Memo Exclusive: An Interview with Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional-North America

Mund has oversight of a large portfolio of brands that now includes Schwarzkopf Professional, Sexy Hair, Kenra Professional, Alterna, Pravana, and Joico.

Henkel Appoints John Fortunato as General Manager of Schwarzkopf Professional North America

Henkel announced today that the Schwarzkopf Professional Sales team in the US will take over the domestic distribution of Alterna Haircare. As a result of this business evolution, the following organizational changes have been made.

Best Sellers: Shine Sprays for Hydrating and Glossifying Hair

When your client’s hair is looking dull from summer sun, salt and sand, what hydrating, shine-infusing spray do you reach for to reinvigorate it? MODERN SALON’s Instagram following weighed in on favorites.

Andrew Fitzsimons Launches the Trans Cosmetic Donation Program

Trans Cosmetic Donation Program accepts unopened, unused beauty and wellness products as donations, and distributes them to service organizations that work with trans women and gender non-conforming people.

2016 Professional Salon Industry Hair Care Study: Salon Services Grow 2.8%, Salon Hair Care Grows 3% In a Slow Economy

Hair color is the “anchor service” and lifeblood of the industry, growing at 3.6%.

Henkel Brings All Brands Together in New LA Headquarters

Henkel Beauty Care Hair Professional North America (“Henkel”) announced it will open a new facility in the Los Angeles area.

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