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danielle keasling

Ulta Beauty Pro Team: Artists Supporting Artists

The Ulta Beauty Pro Team educates and inspires, pushing brand loyalty aside and bringing hairdressing back to the hairdresser.

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Bright Lights, Big City: Mint Green Color

The Ulta Beauty Pro Team collaborated on their winter collection, Bright Lights, Big City, shot in the epicenter of New York City. In a behind-the-scenes look of this Times-Square-based shoot, team member Danielle Keasling demonstrates how to create minty-fresh color.

Bright Lights, Big City

As Ulta Beauty Prepared to open the doors to its first-ever Manhattan location, Chief Artistic Director Nick Stenson and his Pro Team headed into the heart of Times Square to capture a collection inspired by the city that never sleeps.

What a Curl Wants: Styling Versatility for Textured Hair

Curly clients today are way past being told that the only option for their hair is smoothing. Beyond that, they want to be able to wear their curls in different ways, with options to mix up their style every couple years, seasonally, or maybe even from day to day.

BREAKING NEWS: Meet Ulta Beauty’s New Pro Team

This just in! Ulta Beauty just announced the formation of the Ulta Beauty Pro Team, an epic grouping of hairdressing talent with more than 100 years of combined experience. As this news breaks, MODERN is in Orlando with Ulta Beauty and team lead Nick Stenson, chief artistic director. See who’s on the team!  

Holographic Color Melt Collection from Matrix

The newest photo collection from Matrix combines two big trends for 2017: color melting and holographic effects. The Holographic Color Melt collection showcases four color-melt designs from an international team of Matrix artistic directors and stylists they mentored.

2 How-Tos: Blonde & Pink Strobing Using Matrix SoColor

Matrix U.S. Artistic Director Danielle Keasling shows how progressive the SoColor line can be, demonstrating multiple finishes on two very different models—one with a more classic and luxe finish, and one with a fun, fashionable look.

Pink Hair Portfolio from Matrix's Danielle Keasling

Danielle Keasling created a range of pink hues on her models and gave them retro styles—a la Marilyn Monroe’s heyday—with contemporary vibes.

Creativity, Extended: Extensions How-To

When properly colored, styled and applied, extensions can make the difference between a good finish and a great finish, allowing endless opportunities for both the professional and the client. Gone are the days of clients waiting weeks for their ...

Creativity, Extended

When properly colored, styled and applied, extensions can make the difference between a good finish and a great finish, allowing endless opportunities for both the professional and the client. Gone are the days of clients waiting weeks for their ...