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Makeover: Going Gentle on a First-Timer

Jess Switzer (@jessswitzer_hair) of Salon Arté in Wayland, MA (@salonarteboston), says this client has never colored her hair before. "So she wanted something low maintenance and natural."Here, Switzer shares the how to:Step 1: ...

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Makeover: DIY Bleacher To Professional and Perfect Icy White

Taylor Rae (@taylorrae_hair) of Vito Pini Salon, Denver, Colorado, says "This client lives in Germany and works as a flight attendant. She made an appointment with me for when she would be in Denver on layover. She bleaches her own ...

Wella Announces the 2016 #WellaCares Challenge Winners

Wella, the salon professional division of P&G, is proud to announce the three prize winners of the #WellaCares Challenge as, Grand Prize Winner Adrienne Peters, Second Prize Winner Mandie Barnes, and Third Prize Winner Stephanie Gearheart. Each will receive $7,500, $5,000, and $2,500 respectively for their dedication and commitment to charity-related efforts.

Makeover: DIY Blah To Emerald Green

Haley Banks  (@hairbyhaleyb) of Atelier by Square Salon, Las Vegas, NV, says her new client found her on Instagram. "Her previous hair was a dark brown she did herself. Previous colors had included black, red, and green over the past 7 ...

Makeover: Still Frozen

Joseph Cuozzo (@joseph_cuozzo) a Master Color Expert with Wella Professional and owner of Cuozzo Studio for Hair in Madison, NJ and Oranjestad, Aruba says, "This client had very fragile hair. When she came to us her hair was very over ...

Building to Blonde in Three Sessions with Balayage

Raven Camacho (@soraverly) of Tarver Hill Salon, Austin, Texas, shares details for this makeover:Clients hair history: 5 years of at home black hair color on her natural level 7. Needed: 3 appointments waiting 6 weeks in ...

Makeover: Going For That Special Pink Melt

Connie Delamora (@ConnieCouture) of Studio One Salon, Kennewick, Washington, had an opportunity to have some fun with her client.Here she shares the HOW-TO:STEP 1: Apply Kenra no ammonia lightener blended with 30 volume and Olaplex from mid ...

Makeover: From Blue To Red Red Red

Alyssa Wiener  (@lysseon) of Sylin' Salon, Norwalk, Connecticut, says this makeover has been "quite the journey! A couple months ago Jordan decided she was sick of having blue hair and wanted to go red. I told ...

Color Correction for a Cool, Beautiful Blonde

Alisha Basham (@frivolousfawn), an award-winning artist in Eugene, OR, working out of London Hair Studios, took her client from brassy to icy blonde. "This was a late-night color correction and worth every minute."Basham used four ...

Makeover: Too Warm to Icy White

Ellie Espinoza (@styledbyElie) of Red door Spa, Bethesda MD says this her new client arrived with orange hair and roots. Here, Espinoza shares the details on this beautiful transformation:Step 1: To the root apply Wella ...