Goldwell

TRANSFORMATION: From Pretty Blonde To Red Hot

Meredith Curry (@hairbymeredithcurry), a Master Colorist and Goldwell Educator at Dirosa Haircare, Franklin Square, NY, was thrilled with the opportunity her new guest presented. "She came in wanting a change and was ready to be Red ...

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TRANSFORMATION: Rose Gold In Action

Moran Gallagher (@morangallagher), a Master Colorist and Head Educator for Mizunyc, really struck gold with this transformation. "This is what I call 'kitchen' color," she says. "Her friend had colored her hair at home. ...

TRANSFORMATION: Blah To Red LOB

Laura Kaszoni (@lalasupdos) from Roost Salon and Skin Studio, Sacramento, CA, met Alina who wanted a vibrant red with shades of blonde on her level 6-7 in a brown tone.Here she offers the HOW TO:Step 1: In foils place fine weaves and apply ...

Transformation: From Mousy Brown to Bold Red

"My guest came in and asked for something bold, something to make her stand out and sing... she wanted something RED," explains Dominique DeFrancesco, colorist from De La Mer Salon in Bellmore, New York. "I showed her options that ...

FORMULA: Sedona Sunrise Red

One of MODERN's favorite colorists, Rona O'Connor (@ronacolor) , owner (with husband Luke) of Lukaro, Beverly Hills, California, posted this amazing golden copper with apricot undertones that she calls "Sedona Sunrise Red". It ...

Just Launched: New Goldwell Elumentated Naturals Takes Grey to Gorgeous

Last night at Lukaro Salon in Beverly Hills, Goldwell USA launched their new Elumenated Naturals Collection, 14 pre-balanced haircolor shades that offer clients and colorists the best of both worlds--full grey coverage and saturation of color ...

FORMULA: Silver To Sea Foam

Angelique Stanford (@hairbyangelique) of Butterfly Loft salon (@butterflyloftsalon) in Los Angeles, CA, changed her client into a futuristic superhero, with this seafoam green with silvery roots. The hair was pre-lightened the day ...

HOW-TO: Magenta Berry Swirl Bob

Mary Ott (@maryhanna65), of Bethlehem, Pennsylvania loves to cut, carve and color manes daily. For Client Becky, Ott has had quite a journey: "She started with a virgin head of hair and down  to her waist," says Ott. "On ...

TRANSFORMATION: Grown Out and Banded To Gorgeous Color Melt

It is a hair emergency – an ombre has gone horribly wrong and a professional is needed to save the day! Deanna Hughes, stylist at Di Rosa Haircare (@dirosahaircare), was the lucky stylist who turned the disaster to desirable and ...

Kao Salon Division Brings Joy to Kids Over the Holidays

To celebrate the spirit of the holidays, the Kao Salon Division of leading beauty and personal care brand Kao USA Inc., located in Baltimore City, decided to give back within the local community. In early December, Kao Salon Division employees ...