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TRANSFORMATION: Modernizing To Smokey Violet

Jessica Mendieta (@JESSdomyHAIR), a colorist at Butterfly Loft in Encino, California, is one of our favorite makeover artists. "I love the ability we all have at embracing change," she says. "My approach to pastels, or grey ...

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Reinvigorating Washed-Out Color

Artemis Koullias (@Hairby_Sia), an artist at New Dawn Salon in Hubbard, OH, worked on her cousin recently, who had thick hair down to her hip bones. "Her hair was faded and her previous balayage was grown-out. We definitely needed to ...

TRANSFORMATION: Grown-Out-Faded-Blonde-To-Modern-Metallic

Geysha Tomassone (@geyshaloveshair) of the Joseph Kenneth salon (@salonjosephkenneth) Marlton, NJ, says this client is a regular. "She wanted something fun so we opted for  silver/grey. By looking at her style, I felt that she ...

Going Bright Blonde: Consultation and Formula

Gary Yeung (@eclipsesalonsf), master colorist and founder of Eclipse Salon in San Francisco, says he loves helping clients with haircolor transformations."When I begin doing a color consultation, I base any change on five factors," ...

Vidal Sassoon Professional Beauty Education Scholarship Program Accepting Applications for Spring 2016

Wella’s Hairdressers at Heart and the Beauty Changes Lives Foundation announce the opening of the Spring 2016 Vidal Sassoon Professional Beauty Education Scholarship Program application window. Applications will be accepted through April ...

News On Future Coty Professional Beauty Division

COTY confirmed in an internal announcement about the leadership structure of the new COTY post its merger with P&G Specialty business (subject to its completion) that  Salvatore Mauceri, current Wella North America leader,  will be ...

HOW-TO: Marbled Stone Haircolor + Textured Lob

This "Marbled Stone" haircolor and textured lob by Wella Professionals was inspired by how light plays with mineral layers within rocks. Here, you can re-create the cut, color and style using Wella Professionals products.Color ...

TRANSITION: Warm Blonde to Cool Beige Blonde

How cool is it that Lauren Wheeler (@Lo_Wheelhouse),  a stylist and owner of Wheelhouse Salon in San Clemente Beach, CA, so efficiently—and generously—shares her process and formula on Instagram with these photos and text? Very ...

TRANSFORMATION: Faded Sombre To Sunny Blonde

Cassandra Hernandez (@cassssaaandraaa) of Sunshine Hair Designs, Port Hueneme, California acknowledges that Instagram has helped her build her clientele, and we aren't surprised with transformations like this one that we found on her page. ...

Koleston Perfect INNOSENSE by Wella Professionals

Koleston Perfect INNOSENSE by Wella Professionals is a color brand specially formulated to reduce the risk of developing an allergic reaction. Featuring 27 shades, this award-winning line delivers color and intensity with ME+ dye molecule, the ...