alterna

Transformation To Rooty-Violet-Silver-Blonde

Isaac Roberts (@isaac4mayor), owner of Isaac Roberts Salon, San Diego, CA, had quite a challenge with his new client who found him on Instagram. "Unsure of what she wanted, I was shown pearl blonde, lavender and silver finishes. I ...

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Evan Parker-Calderon Joins Alterna Haircare

Alterna Haircare, a pioneer in professional luxury haircare, announced the appointment of Evan Parker-Calderon to Director of Sales and Education, Salon Professional, West. Parker-Calderon will fulfill the position left open by Jennifer ...

TRANSFORMATION: The Modern Touch

"Cristy wanted to keep her hair on the brunette side of the spectrum, but was tired of what she had been getting and came to us for a more modern style," says Alterna artist Brent Basore (@hair_by_brentandcarlyn) of Sherry Mesa ...

Alterna Haircare Announces New Lead Creative Team

ALTERNA HAIRCARE ANNOUNCES NEW LEAD CREATIVE TEAM, ALTERNA GLOBAL HOUSE OF EXPERTSAlterna Haircare is proud to unveil its new team of creative stylists, known as the Alterna Global House of Experts (AGHE). This team features six hair experts who ...

COLOR CORRECTION: Bye Bye Bands, Bye Bye Brass

Melissa Grace Smith (@sweetmelissagrace), a hairstylist at Roots Hair Loft, Jensen Beach, Florida, specializes in color correction and expertly blending dimension for soft, wearable hair color of any shade, natural or vivid.When we saw this ...

Paul Stafford for Denman Performs at The Alternative Hair Show in London

Three-time winner of Northern Irish Hairdresser of the Year, Paul Stafford performed in front of thousands at this year's Alternative Hair Show in London on behalf of Denman.The segment that he collaborated on, called Outcasts, was punky, ...

Half Knot How-To

The half knot is a hairstyle with an identity crisis. Not quite bun, not really pony tail, this man-bun inspired ’do has quickly risen to fame, taking over Instagram accounts and red carpet runways.Want to test this trend but also avoid ...

Product Spotlight: Thinning Hair Solutions

Growth SpurtAt some point in their lives, most clients have dealt with or will deal with thinning hair. The problem is so expansive in its causes—genetics being a common cause, but stress, thyroid disease, diet and aging all contributing ...

1 Guy, 2 Looks: Uptown/Downtown

Alterna’s 2015 collection marries the brand’s core cutting techniques with modern geometrics, creating unique, convertible looks that celebrate the differences in uptown/downtown style.“Individuals alter their personal ...

Alterna Haircare Promotes Sales and Education Executives

Alterna Haircare professional luxury haircare recently announced the promotions of John Powers to VP of Sales and Education, The Americas and Jennifer Rattazzi and Area Vice President Salon Professional, North America. Powers most ...

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