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The Power of Texture Education

New teaching trends and the evolution of how to become a curl authority in the salon market.

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Client Talk: Understanding Sulfates

When should you factor in whether a shampoo contains sulfates? How should you educate your clients about the latest research on sulfates? MODERN texture asked top artists and product developers who know their ’poo.

COLLECTION: Surf and Body Waves by Matrix

These two playful wave styles require minimal heat and styling products when created with Matrix’s Opti.Effects Collection Kit.

Conditioner Evolution: New Formulas in the Conditioner Category

Texture clients, who seek hydration in all forms, are known to be eager to try new formulas. These are the latest entries in the conditioner category.

HOW-TO: 3 Award-Winning Styles by George Papanikolas

With the first round of major awards events behind us, here are three standout red carpet hair color designs and styles recreated by Matrix Celebrity Hairstylist, George Papanikolas, that are worth a second look!

COLOR HOW-TO: Level 10 Blonde with Virgin Application

Learn the steps to create a beautiful, soft level-10 blonde using a virgin application technique and Matrix lightener.

COLLECTION: "!PoP!" by Adam Sculnick

Stylist Adam Sculnick was inspired by the iconic pop-art era of Andy Warhol for his latest collection.

HOW-TO: "!Pop!" Collection Multi-Colored Style

A styling how-to for the short multicolor look from Adam Sculnick's "!PoP!" collection.

HOW-TO: "!PoP!" Collection Black and Blue Micro-Crimped Style

A styling how-to for the black and blue micro-crimped look from Adam Sculnick's "!PoP!" collection.

HOW-TO: "!PoP!" Collection Copper Micro-Crimped Style

A styling how-to for the copper micro-crimped look from Adam Sculnick's "!PoP!" collection.