Nick Arrojo and James Edick offer their behind the scenes description of the look shown on pages 130 - 133 of Modern's April 2013 issue.
Three different Goldwell shades are alternated in slices and weaves. “If you want to punch it up, adjust the formula of the lightener,” Edick says. “It’s a great color design to complement Nick’s fun razor cut.”
Patrick McIvoe, artistic and techniCulture director for Goldwell and KMS California, uses Goldwell Topchic and Elumen for his dip dye technique.
Kao Salon VP Sandra Humphries directs an education team that inspires passion and creativity.
The Goldwell Color Zoom 2013 Beautify Collection is, well, beautifully illustrated in this lush video. Gorgeous colors, inspired hairstying and creative choices all presented via this video that "knits" all these things together.
Colorist Rona O'Connor, who will appear on TV's The Balancing Act, gives a makeover to create a '50s inspired Little Rascal blonde on actress Valerie Azlynn.
Patrick McIvor grants Modern Salon Media the exclusive interview on his appointment as Artistic and techniCulture Director for Kao, the parent company of Goldwell and KMS.
Andrea DeLeon has been promoted to vice president of marketing for Kao USA Inc., Salon and will direct the marketing of all Goldwell and KMS California brands in the U.S.
MODERN SALON fan Nicholas Moore-Perez created this dimensional red/orange color using Goldwell products. Curious as to how he achieved this look?
Learn the formula for creating pastel purple hair using Goldwell color.
