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goldwell

You Can't Get Supernatural From a Supermarket: Here's Why

Goldwell's newest campaign, "You Can't Get Supernatural from a Supermarket," is designed to raise consumer awareness of all of the advantages of the professional, in-salon hair color service vs. at-home box color. In addition to a photo shoot in the April issue of MODERN SALON showcasing all the perks of professional color, we also caught up with Goldwell's Vice President of Education John Moroney, who also has more than 20 years of experience working as a salon professional, who said the campaign really strikes at the core of the industry—getting clients, and dollars, back into the salon.

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How to Cast the Perfect Model for a Photoshoot

What should a stylist look for when casting models? How do you effectively screen and consult with models? What is the difference between casting a model for a photo shoot vs. a show or a class? Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives practical and creative advice for picking the perfect model who wants to work with you again and again.

How To Create a Storyboard Concept for a Photoshoot

How do you create a winning concept? Bring together all of your inspirations and see your concept emerge. Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives a behind-the-scenes look at how he creates a storyboard concept.

Photo Album of The Runway and FasciNATURE Collection at ABS

Photo Album of The Runway and FasciNATURE Collection at ABS

Choosing a Model for Your Color Zoom Entry

Goldwell continues the search for the most creative colorists with their 2012 Color Zoom Challenge. Don't miss the webinar this Wednesday, March 7 (7 p.m. Eastern, 6 p.m. Central, and 4 p.m. Western) which will delve into all the components you need to put together for a Color Zoom challenge submission.

Highlights of America's Beauty Show Day 2

Day two of America's Beauty Show was all about the Runway presentations. MODERN caught presentations by Mark Hayes and the Sassoon Creative Team, Beth Minardi and Goldwell's FasciNATURE collection. Miss Universe even made an appearance at the MODERN booth! Check out the photos and read the story.

SERIOUSLY Awesome Video About the Horrors of At-Home Color

Ok, if you haven't yet watched the video above, DO IT! Any colorist or professional stylist will definitely get a good chuckle!

Goldwell's Campaign to Keep Color in Salons and Out of the Store

A new, direct-to-consumer campaign hopes to drive new color clients into the salon by highlighting the advantages of professional, in-salon color services and the dangers and disadvantages of in-home box color. Launched by Goldwell, “You Can’t Get Supernatural from a Supermarket” is a multi-media campaign led by industry icon, Nick Arrojo.

Creating a Goldwell Color Zoom Entry with Dimitrios Tsioumas

In a series of webinars and documentary-style webisodes from Monday, Feb. 27 to June 30, stylists can tune into GoldwellLive.com to watch Goldwell International Master Dimitrios Tsioumas’ step-by-step process of creating an entry for the Color Zoom Challenge. Each of the webinars will teach you a component of what you will need in order to put together a winning submission.

Mature Client Makeover - Going Blonde!

Celebrity Stylist Marie Ferro has created numerous makeovers on clients both young and old. In this makeover, she added a bit of warmth to give this mature client's skin a youthful glow. She also added a rich undertone with lowlights to put color back into the skin. "With the invention of HD Television everything shows on my celebrity clients now more than ever. Color detailing the tonal range in the hair is very important," she says. "They want to see the hair pop off the screen."