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Logics Opart—Bright Collection

At the Matrix Imagination Event in January 2011, Logics launched opART, a collection inspired the graphic Optical Art genre that emerged in the 1960s. Led by Matrix Artistic Director Chrystofer Benson, the team interpreted key opART concepts—the illusion of movement, visual tension, contrast and mathematically-based composition—to create the collection. Now, for fall 2011, the team has created a new opART look complete with a new color, cut and design technique to keep the opART energy alive!

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Patrick McIvor's Book Review

Sometimes you read something that crystallizes your thoughts in ways your own words can’t. I recently reread and finished Dr. Lew and Colin Walsh's book "ON" which is an inspirational series of ideas and insights that allow us to look at ourselves and have a better life. Read more of Patrick McIvor's blog now!

New Matrix Cut and Color Inspirations: Dual Voltage

Turn it up, bring it down. The new Dual Voltage cut and color inspiration from Matrix rides the current of modern style. The portfolio, created by members of the Matrix Artistic Directors team, includes four sizzling cut and color designs, each with “low voltage” and “high voltage” style variations, for a total of eight electrifying looks.

Matrix Announces Spread The Love 2012!

The second, national Matrix Spread the Love program is now open. The company will accept the initial round of applications for 2012 through September 25, 2011.

2011's Premiere Orlando: Modern's Wrap-Up

Premiere Orlando just wrapped and, wow, what a show! On June 4, 5 and 6, 2011, the industry's leading names gathered at Orlando's Orange County Convention Center for the latest in education, competitions, trend setting and product launches in hair, nails, spa, make-up and business.

Ammon Carver Demonstrates For Matrix

Matrix held a special salon event last night at Mizu on Park Avenue in New York City. Key stylists and editors were invited to witness Ammon Carver create five different looks using the Design Pulse Collection. Two new products have been added to the collection: MIX IN SHINE and BEACH CLAY. In this video, Ammon demonstrates how he uses the session friendly products to transform his model from soft and classic to chic and exciting. Watch the Video now!

ROCK The PURPLE

May is National Domestic Abuse Awareness Month, and during the first week of May, salon professionals across the country came together through individual events to Break the Silence, Break the Cycle and Save Lives.

In Miami with Matrix! Mannequin Mania Student Winner Terrell Garder Gets His "Tabatha Day!"

Hi everyone, from Miami! OR, bienvenido a Miami, as they say here in South Beach! MODERN is here in beautiful Florida to hang out with the very cool Matrix peeps and document something VERY special for one lucky (and talented!) student and his Academy!

Matrix Imagination 2011: And the Experience Gets Better and Better!

When I wrote the subject line of this blog about Matrix's 201 Imagination, "And it gets better and better," I meant it...This show is unlike any other manufacturer show, it's NOT AT ALL about the products, it's NOT AT ALL about the numbers, it's ALL about the inspiration and education behind the hairdressers involved and the extreme amount of dedication and passion the Matrix Senior Team has for the industry.

Matrix Imagination 2011: Californiaaaa... Here we Come!!!

Today is my second day in Palm Springs, California, where I am participating in my VERY FIRST Matrix Imagination event!Not only am I super excited about getting out of snowy Chicago, but I am ecstatic to be hanging out with some of the coolest peeps in the industry. As you may remember from my previous blogs back in December, I was asked to be a guest judge for Matrix’s Spread the Love competition—in which the Matrix team and I interviewed and selected the 6 winners from the 22 finalists to participate in a 6-month, all expenses paid tour around the country!