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WATCH: Wella Student Competition at ABS

The Wella Student Competition at America's Beauty Show in Chicago, IL  (March 20-23, 2015)  was a chance for student competitors to take the stage and shine a light on their hairdressing talents.Four winners will move onto the ...

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HOW-TO: Spring Steel, "Whisper" Soft Lavender Freelights For Brunettes

Do you have a client who wants to try out lavender haircolor but doesn't want the dramatic look? Spring Steel may be the answer.This look by Wella Top Artist Eric Lindsey, features a dark chocolate base and soft, lavender Freelights through ...

Golden Blonde To Cool Ice To Dove Gray, The Journey

Vanessa Valez, (@VanessaVelezHair, @Vaness513) of The Hair Shop, Bayonne, NJ, says "Gray is a big trend at the moment and my client is definitely a trend setter. My older clients gasp when they see that this is the trend because they ...

TRANSFORMATION: Orange To Cool Silver Blonde

Shelby Anderson (@shelbyandersonbeauty), a master stylist at Vichelles Salon, Washington, D.C., believes that advanced education enables a salon professional to expand as an artist and realize his or her creativity. "I have been ...

Tools for the Trends: New Wella Blondor Freelights for Balayage, Highlights and Ombre

Whether clients are opting for ombre, balayage, highlights or a creative blend of all three, new Wella Blondor Freelights allows stylists to tap into the trend and enjoy the artistry of hairpainting without the fuss of foils, saran wrap or ...

Wella Salons Get Down to Business

Three days, two educators, a few dozen salon owners and scorecards full of telling numbers all merged for Wella’s launch of Servilles Business Education at the Wella Studio LA in late February.On the first day, Serville’s Paul ...

TRANSFORMATION: 8 Hours To Light And Bright

Although Shawn Scheepers (@shawnscheepers) of HairSoda, North Vancouver, BC Canada spends a lot of time doing "fun edgy haircuts along with exciting colors and short edgy female cuts," the artist also loves "doing balayage ...

Icy White: A Few Visits But Worth It!

Alyssa Wiener (@lysseon) of STYLIN' Norwalk, CT. contacted us with this amazing transformation, asking if we were interested.Um, YES! Thank you!Here she shares the story of this transformation for client Micaela which took several ...

Wella Cares Challenge: If You Didn't Submit This Year, Get Inspired for Next Year

Wella, the salon professional division of P&G, has reimagined its annual Charity Challenge to incorporate another way to challenge salon owners and hairdressers to think about their impact on their community and planet. With the addition of ...

Sebastian Educator Katey-Bug Browne's Success Story

“Something that I have learned about this industry so far is that opportunities are there,” Browne says. “It is up to us to take them.”