amika

Amika Names Naeemah LaFond as Global Artistic Director

Professional hair care brand amika has appointed Naeemah LaFond as its Global Artistic Director. In this newly created position, LaFond will be responsible for executing the creative hairstyling direction for the amika brand as well as continue to oversee the amika Education Program and the global team of amika stylists and educators.

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A Review/Preview of 2013-2014 Products

What’s new, what’s coming, and what will be flying off retail shelves.

Amika & Martino Cartier's Friends Are By Your Side Styling Iron

amika has partnered with Friends Are By Your Side (FABYS) to introduce the amika x Friends Are By Your Side Styler—a customized edition of amika's top-performing Digital Titanium Glide Styler.

SALON TOUR: Martino Cartier, Sewell, NJ

The Martino Cartier Salon in Sewell, NJ, is a gem. Take a tour, offered by Cartier himself.

What's Hot in Cool Tools

And What’s Cool in Texture Tools! Innovations in styling tools are spot-on for texture clientele, whose hair often requires extra styling time. The latest tools come with less weight and more features that minimize hair damage while maximizing results.

Working Backstage at Fashion Week

MODERN Asked Naeemah La Fond, Amika National pro Education manager how a stylist could benefit from working backstage at Fashion Week. The question refers to Amika's Destination NYFW Competition. See her response.

The Obliphica Line of Haircare by Amika

The Obliphica Line of Haircare by Amika gets its power by harnessing the properties of the Sea Buckthorn Berry. Native to Siberia, the Obliphica berry faces some of the harshest environmental conditions on Earth.

Amika Throws Party to Launch New Products and Tools

Heather Conklin of Amika tells us all about the new products and tools launched at an editor/stylist party in NYC last night.

YES! Girls With Curls Still Need a Curling Iron!

Brittany Moshe, Amika stylist, demos the need for a curling iron on clients with naturally curly hair.

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