fashion designers

Summer Rockin' Roots

Redken Creative Consultant Guido created an androgynous, rock ‘n’ roll look at the Fall 2012 Jean Paul Gaultier show in Paris. For this dark and graffiti-inspired collection, Redken Creative Consultant Guido created a spray-paint theme, showcasing colored roots and a straight style.

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'60s Bourgeois Runway Updo

Taking the inspiration from the bourgeois runway looks from Bottega Veneta and Jean Paul Gaultier, hair stylist Clive, from Clive and Co. in Dallas, Texas, was inspired to create a hair cut that interpreted this updo runway trend in a way that it can be worn with shorter hair. This makes the style wearable for everybody, taking away the mystique that runway style is outlandish and unrealistic for every day wear.

FASHION WEEK: Guido Uses Redken for Marc Jacobs

Guido, Redken Creative Consultant, once told me that most designers in New York like simple, consumer friendly finishes. This styling genius can pull off ANYTHING, so we were thrilled that he had a chance to create these fun braided buns to help keep Marc Jacobs hats, designed for his fall 2012 collection, in place.

FASHION WEEK: Jon Reyman for Aveda at Betsey Johnson

Betsey Johnson offers the happiest show at Mercedes Benz Fashion Week and Jon Reyman (for Aveda) was “thrilled to have the honor” to create 2 60′s inspired finishes to complement the fashions.

FASHION WEEK: Victoria Beckham and Alexander Wang

Redken Creative Consultant Guido created a style fit for the classic Alexander Wang girl at the designer’s Fall/Winter 2012 show on Saturday-it was a simple downtown look that bordered on tomboyish. The hair was inspired by kind of girl everyone wants to be, a perfect match for Wang’s chic, modern, must-have sportswear.

FASHION WEEK: Backstage Beauty at DKNY

Hair at the Autumn/Winter '12 DKNY show was rich, refined and elegant. Global Creative Director for Wella Professionals Eugene Souleiman created an ultra-sleek look. Get the steps!

Guido Uses Redken Products at Rag and Bone

Guido used Redken products to create sexy, feminine and. Soft dreadlocks at rag and bone's fall 2012 collection during Mercedes Benz fashion week.

VIDEO: Guido at the Prada Resort Show

Behind the scenes at the Prada Resort show in New York last month, MODERN chatted with international style star and Redken Creative Consultant Guido. Born and raised in Dorset, England, Guido travels around the world to create looks for fashion shows, editorial spreads and advertisements. His creative styles were perfect with Prada’s elegant fashions.