This Crushed Velvet look by CND is perfect for the client who wants elegance plus a 3D feel to her nails.
Beautiful nails are everywhere at holiday time, and clients don’t want to be left out! Offer them an elegant and festive mani with this "Black Lace" look by CND.
Ever look outside on a snowy, winter night? That's what these "Esmeralda" nails by CND reminds us of.
Nothing like a classic Pompadour to help your clients ring in the holidays and the New Year! Get the full how-to inside offered by Americna Crew.
Salons have so much potential in merchandising tools during the gift season. With regal gold reigning as this season’s thermal tool color, you’ll find it hard to resist purchasing the dryers and irons for yourself, which is a great idea for two reasons.
With a new year looming ahead, this is a great time to focus on staying youthful! Suggest subtle color services to change men’s gray from haggard to rugged.
Upselling hair color to clients in their early 20s, women approaching middle age, men turning gray, and those who are tired of coloring in general all require different marketing techniques. Here's how you do it.
Bold, extroverted red will bring on your clients' holiday cheer, says Goldwell's Rebecca Hiele. Here, she shows how to create a reflective and multi-dimensional shimminering effect on your redhead client's mid-lengths and ends.
As we transition from the ashy, cool shades of summer, which shades will we see this fall/winter? Here's the hair color forecast.
Tracy Liguori, Scruples co-president mar-keting/advertising, off ers advice for salons to build retail sales this season.
