patrick mcivor - Tagged Posts - Modern Salon

Changing the Conversation

Right now our industry is in full on immersion with Social Networking, if we aren't affecting it, it’s affecting us.

Hey... I've Got a Secret

I tend to be a guy with a lot of energy and a bunch of crazy ideas. The source of those elements, which has been the other secret to our success, is because I am an unmedicated, manic, bi-polar person, or suffer from bi-polar mania, epending on which doctor's diagnosis you want to follow.

4 Options to Consider When Taking Your Client Blonde

Years ago, there were only two ways to create a blonde – bleach and bleach and tone. Now, there are more options, so every stylist can have their way with a blonde. Patrick McIvor, artistic and TechniCulture director for Goldwell and KMS California shares his four options for creating blonde and saving time.

Different/Better not Better/Different

Today, I think businesses, in particular, realize that better, when it is only different, is not necessarily better, just maybe more convenient. But, when different is better, well then the world can be changed and people notice.

The Power of Three

One, two, three— there is a power in three. This year, I am so excited to be traveling throughout the United States sharing ideas that use the power of three to build business, connect to our communities and go viral. From three quick powerful social media ideas to three powerful business models that work for salons and three unique ways to address guests.

Living The Dream

So, it's been a month and a half since we moved into our new Home/Creative Space/Salon and it has been amazing. So far, we have fixed one toilet by not using it, one shower by not using it, we have woken with no heat twice- and that's just the beginning of what is truly a dream.

Buying The Dream

With great hope, we set out to find a new home where I could have a creative center to shoot pictures and videos, a studio to care for guest’s hair and a guest suite so stylists could come to train with us - a tall order, but we were looking for a dream.

Appointing a Digital Director to Your Salon

Be an innovator by appointing a Digital Director to your salon that will man the social media outlets and communicate innovative ideas in a timely manner to a social network. Plus manages all the technology in your salon...

I'm Not Famous In Real Life

As hairdressers, like chefs, photographers, artists, models, clothing designers, actors and many other professions, the perception of fame can be the difference between good and great.

Understand Greatness

When I was doing the Goldwell/KMS/Arrojo On Tour in NYC, one of my favorite people, Maggie Mulhern, asked me what my favorite movie was as a professional hairstylist. I had two answers at the time – “Vidal Sassoon: The Movie” and “Unzipped” (the Isaac Mizrahi movie) both for different reasons.