FASHION WEEK: NAHA Winner Allen Ruiz for Aveda on the Male Client
In this exclusive interview with MODERN's Alison Shipley, Ruiz talks about the male client--and advice on how to get MORE men in your chair. "Tell your female clients that they should book their boyfriends an appointment with you," Ruiz says. "They will go, and they will LOVE it. Men don't want to admit it but they, too, love being pampered."