ivan zoot

What the Client Saw, The Positives

I am writing this post as a follow-up to my last post. I was proud of my last post. I am passionate about what was shared. When I read it online after it went live I was immediately struck by not only how important the message is bit also by the ...

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What the Client Saw

I was a first time client. I was a long time client. I saw things in the shop. I was your client. I am not coming back.I saw hair on the floor.  Not a little bit of hair.  Not my hair.  Not just the hair from the last guy.  ...

Name on the Mirror

The shop I am working in has the barber’s names on the corner of the opposite wall mirrors.  I am the new guy in the shop.  My name is not on the mirror.  Yet.Clients ask about the missing name.  I have taken to telling ...

Old School Marketing

If you build it, they will come.  Everyone is familiar with that saying.  If you build it old school, they will come and stay.  That is my new twist on the old saying.I am in the midst of building it “old ...

Looking to Learning for 2015

When the crush of the holiday hair rush is over it will be time to look to learning in the coming year. 2015 and the start of the show season will be here before you know it. Following is my list of the top 5+ pro beauty industry ...

5 Takeaways from Job Loss and Starting on a New Adventure

Here is my list of top 5 takeaways from my job loss experience and the start of my latest adventure.

Order the Sign

Hanging the sign put my name on the map. The business and the credibility in the market followed quickly.

Clipper Care and Maintenance 101

Caring for your clipper is easy if you know what to do! According to Clipper Guy Ivan Zoot for Andis, many clipper problems arise in the first place because of insufficient lubrication and not using enough oil between uses. Learn how to properly care for your clipper.

Top Five Tips to Build Your Guy Client Conversation Skills

Client conversation is a skill. It is a skill we must work hard to learn. It is a skill we must practice and hone. Below I offer up my top five tips for building your guy client conversations skills so as to build business, not drive it away.

Matt Says No!: Remembering the Lessons of Mohawk Matt Berman

Matt Berman, AKA Mohawk Matt, created the Bolt barbers concept, launching his first shop in downtown Los Angeles a few years ago.Take a lesson from Matt. Know your brand. Know yourself.and know who you aren’t.