The 2013 Golden Globes took a step back towards old Hollywood style, bringing a high sense of glamour to what is generally known as the most fun awards night of the season. This year, quirkiness was replaced with sensible style and simplicity that any salon guest could feel comfortable wearing stepping out of our chairs for their big nights.
We asked these experts how you can better showcase your work as a stylist or colorist. See responses from Keratin Complex's Deb Gavin, Goldwell's Patrick McIvor and Farouk's Joe Anthony Pena.
Patrick McIvor grants Modern Salon Media the exclusive interview on his appointment as Artistic and techniCulture Director for Kao, the parent company of Goldwell and KMS.
Sandra Humphries, Vice President of Education, Salon, for Kao USA Inc., announced today that Patrick McIvor will work with the company as Artistic and TechniCulture Director.
I love this time of the year, I tend to be one of those lets just keep everything until the end of the year, just in case we need it, people. And at the end of the year I love look back so I can plan for growth and success in the new year. I want to know what works, what doesn’t, what I want more of, and what i can do with less of, things I need to work on, things I need to stop and what can I do to be better and happy. This year for me it extra big because we closed our studio and are looking to move, so let me share what I learned.
I was sharing ideas at a beauty school yesterday, one of the things I love to do, and this time the topic was “Hair Color 101 & Beyond,” covering everything from primaries to developer and how to use tone to determine level. So, the class was going great and we started to talk about consultations, how to assess skin tone and eye color, and then I shared something that seemed to be some what shocking...
I know planning a digital marketing campaign can be overwhelming because there are so many options: That’s why I offer social media consultations. But for those salons out there that want to get started on their own, I suggest starting with these five things to increase social networking.
When anyone searches in “Salons in Randolph, New Jersey,” Core Salon and Day Spa comes up in the top three in the Google ranking. Michelle Parkes, owner of the salon has been working with social networking expert, Patrick McIvor, on ways to utilize digital services and social networking to grow her business. The latest success is attributed to Yellowbook.
These days, anyone and everyone can pose as an expert, and they do. Do we want a 13-year-old blogger telling women how to use products because we, the actual experts, haven’t gotten around to posting content?
The Professional Beauty Association (PBA) held a panel discussion on Social Media and Patrick McIvor spoke to salon's need to understand their brand and their client.
