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Backstage at Miss USA Preliminaries with CHI

Before the Miss USA preliminary competition, CHI artists prepped all 51 contestants for the mainstage event.

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The CHI Deep Brilliance Olive & Monoi Conditioning Relaxer System

The CHI Deep Brilliance Olive & Monoi Conditioning Relaxer System is formulated using a rich blend of Silk, Olive Oil, Monoi Oil, and Shea Butter replacing harsh relaxer systems with a nourishing and conditioning new formula.

VIDEO HOW-TO: Go Beyond Textured Waves

In this short video, learn how to create polished, textured waves using the Teflon and Titanium 3-in-1 Styler by Farouk Systems.

The CHI Deep Brilliance Olive & Monoi Oil Optimum Moisture Line

Introducing the CHI Deep Brilliance Olive & Monoi Oil Optimum Moisture line by Farouk Systems. This line combines the hydration of Olive Oil with Monoi Oil's blend of Coconut Oil and Tiare Gardenia flowers that helps strengthen hair while reversing damage and protecting hair from future damage.

LMCA Engineers Beauty Products License between Milady and Farouk Systems

Leading provider of beauty and wellness education names Farouk Systems as new licensee for student kits.

Summer Add-On Services to Grow Your Business

For those running an independent business, a great way to grow profits this summer is by offering seasonal add-on services that will give clients that something extra, and give your final ticket price something extra, too. We asked our Solo Artist Advisory Council to tell us about the services that are lucrative and on-trend for this summer. Recommend these add-ons to clients and watch your average ticket price rise.

Trending For Solo Artists: Haute Hues

Vibrant color remains a top trend and one that Solo Artists should be marketing and offering to their clients. Be ready to give clients bold summer styles and festival-ready looks with these fashion colors and color-stay products.

The CHI Deep Brilliance Hair Styling Tools

The CHI Deep Brilliance Hair Styling Tools feature black titanium plates along with a ceramic heating system that provides fast, even heat allowing for faster styling on coarse to highly textured hair with fewer passes. The combination of Black Titanium and Ceramic help prevent hair damage and dryness.

HOW-TO: Glamorous, Low Textured Bun

Create a glamorous, low textured bun with this look inspired by Chrissy Teigen’s 2017 Oscars look.

HOW-TO: Fresh Twist Special Occasion Updo

Give your client’s hair a fresh twist with this look inspired by Hailee Steinfeld ’s 2017 Oscars look.