Ruth is a stay at home wife and mother of three. Ritalin is her doll. “Vitamin R” keeps her waist small and her house clean, which keeps her husband happy. The envy of all the other wives, she is also the president of the PTA.
Model: Rachael Koch
Ruth's essentials
Vera teaches second grade at Lakeridge Elementary school. She never lets anything get to her. Just like her students, she still plays with her doll and she loves the “Blues” - also known as Valium.
Model: Vanessa Greene
Vera's essentials
Alice is the overworked head nurse at Mercy Hospital. She is kind, gentle and tired. The doll she relies on to get through her shift is the other “Black Beauty” - Adderall.
Model: Angelic Raulston
Alice's essentials
Sally works as a private secretary. She types 100 words a minute and looks sexy doing it. Getting the handsy boss his coffee and jacket is required… so is getting her own “Yellow Jacket.” Her doll keeps her from going off on Mr. Jones and slapping him.
Model: Sophia Cassanova
Sally's essentials
Carol is a cashier at her local department store. Cooking is her specialty, OxyContin is her secret. This doll is called the “O.C.” and makes her the real housewife in housewares.
Model: Charmaine Chiong
Carol's essentials
A new project from HairMafia, a collab with extension expert Vicki Casciola and celeb hairstylist Brandon Liberati, takes a look at the outdated and impossible expectations of women in the '50s. From gender roles to occupational restrictions, society pushed positions on them so they could be super women.
Click through the slideshow to learn more about each persona and how they were "dolled" up from head to toe.
Credits
Hair: HairMafia - Vicki Casciola and Brandon Liberati
Hair Assitant: JuanCarlos Zazueta
Makeup: Kelly Tull
Photographer: Julian Murray
Set Concepts & Retouching: Lacey Haire Murray
Wardrobe Stylist: Gabby Lovazzano
Hair Extensions
- The Beauty Industry Group BIG
- Hairtalk Extensions
- Hidden Crown Hair
Hair Product
- Ouai
- Aiir Professional
- R+Co
- KYK Hair
- Hattori Hanzo Shears
- Harry Josh Pro Tools
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