Ruth is a stay at home wife and mother of three. Ritalin is her doll. “Vitamin R” keeps her...

Ruth is a stay at home wife and mother of three. Ritalin is her doll. “Vitamin R” keeps her waist small and her house clean, which keeps her husband happy. The envy of all the other wives, she is also the president of the PTA.

Model: Rachael Koch 

Ruth's essentials

Ruth's essentials

Vera teaches second grade at Lakeridge Elementary school. She never lets anything get to her....

Vera teaches second grade at Lakeridge Elementary school. She never lets anything get to her. Just like her students, she still plays with her doll and she loves the “Blues” - also known as Valium.

Model: Vanessa Greene

Vera's essentials

Vera's essentials

Alice is the overworked head nurse at Mercy Hospital. She is kind, gentle and tired. The doll...

Alice is the overworked head nurse at Mercy Hospital. She is kind, gentle and tired. The doll she relies on to get through her shift is the other “Black Beauty” - Adderall.

Model: Angelic Raulston  

Alice's essentials

Alice's essentials

Sally works as a private secretary. She types 100 words a minute and looks sexy doing it....

Sally works as a private secretary. She types 100 words a minute and looks sexy doing it. Getting the handsy boss his coffee and jacket is required… so is getting her own “Yellow Jacket.” Her doll keeps her from going off on Mr. Jones and slapping him.

Model: Sophia Cassanova 

Sally's essentials

Sally's essentials

Carol is a cashier at her local department store. Cooking is her specialty, OxyContin is her...

Carol is a cashier at her local department store. Cooking is her specialty, OxyContin is her secret. This doll is called the “O.C.” and makes her the real housewife in housewares.

Model: Charmaine Chiong 

Carol's essentials

Carol's essentials

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Ruth is a stay at home wife and mother of three. Ritalin is her doll. “Vitamin R” keeps her...
1/10
 
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Ruth is a stay at home wife and mother of three. Ritalin is her doll. “Vitamin R” keeps her waist small and her house clean, which keeps her husband happy. The envy of all the other wives, she is also the president of the PTA.

Model: Rachael Koch 

Ruth's essentials
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Ruth's essentials

Vera teaches second grade at Lakeridge Elementary school. She never lets anything get to her....
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Vera teaches second grade at Lakeridge Elementary school. She never lets anything get to her. Just like her students, she still plays with her doll and she loves the “Blues” - also known as Valium.

Model: Vanessa Greene

Vera's essentials
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Vera's essentials

Alice is the overworked head nurse at Mercy Hospital. She is kind, gentle and tired. The doll...
5/10
 
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Alice is the overworked head nurse at Mercy Hospital. She is kind, gentle and tired. The doll she relies on to get through her shift is the other “Black Beauty” - Adderall.

Model: Angelic Raulston  

Alice's essentials
6/10
 
Slider

Alice's essentials

Sally works as a private secretary. She types 100 words a minute and looks sexy doing it....
7/10
 
Slider

Sally works as a private secretary. She types 100 words a minute and looks sexy doing it. Getting the handsy boss his coffee and jacket is required… so is getting her own “Yellow Jacket.” Her doll keeps her from going off on Mr. Jones and slapping him.

Model: Sophia Cassanova 

Sally's essentials
8/10
 
Slider

Sally's essentials

Carol is a cashier at her local department store. Cooking is her specialty, OxyContin is her...
9/10
 
Slider

Carol is a cashier at her local department store. Cooking is her specialty, OxyContin is her secret. This doll is called the “O.C.” and makes her the real housewife in housewares.

Model: Charmaine Chiong 

Carol's essentials
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Carol's essentials

A new project from HairMafia, a collab with extension expert Vicki Casciola and celeb hairstylist Brandon Liberati, takes a look at the outdated and impossible expectations of women in the '50s. From gender roles to occupational restrictions, society pushed positions on them so they could be super women. 

Click through the slideshow to learn more about each persona and how they were "dolled" up from head to toe. 

Credits
Hair: HairMafia - Vicki Casciola and Brandon Liberati 
Hair Assitant: JuanCarlos Zazueta 
Makeup: Kelly Tull 
Photographer:  Julian Murray 
Set Concepts & Retouching: Lacey Haire Murray 
Wardrobe Stylist: Gabby Lovazzano  

Hair Extensions

  • The Beauty Industry Group BIG
  • Hairtalk Extensions
  • Hidden Crown Hair

Hair Product 

  • Ouai 
  • Aiir Professional
  • R+Co 
  • KYK Hair
  • Hattori Hanzo Shears 
  • Harry Josh Pro Tools 

Staff Writer

Editorial

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