View all

Following the success of Unbreak My BlondeMatrix Haircare continues to focus on innovative blonding products that meet the needs of stylists and clients. Through every step, the brand will support hairdressers with products that help lighten, tone and care for lightened and processed hair. 

Step 1: Lighten (available beginning August 2021)

  • Lightmaster Pre-Bonded Pods is still the product you know and love but has been simplified to save time and effort. Containing the power of a level 8 lightener + the protection of a bonder, the convenient, ready-to-go pods offer a pre-mixed lightener and bonding all in one. The pods are formulated with protective citric acid and pre-dosed with a perfectly measured amount of lightener and bonder to color and protect the hair. They dissolve in 30 seconds; a water-soluble film dissolves quickly when activated by developer. No extra steps are necessary, the pods make no mess or dust, and the pre-dosed packaging reduces exposure to fumes.
  • Unbreak My Blonde Bleach Finder Color Changing Lightener Rinse is a new backbar shampoo that ensures a more even blonde. It's formulated with a smart cleansing formula that targets and removes lightener particles from bleach and balances the pH of the hair. Infused with citric acid, which is proven to make hair three times stronger with continued use, Bleach Finder revives lightened hair and leaves hair soft and shiny. The product starts off yellow and stays yellow if no bleach is detected. If bleach is detected, the shampoo turns pink. This innovative technology alerts professionals to rinse the hair thoroughly to ensure that no residual bleach sabotages the blonde results.

Step 2: Tone (available beginning August 2021)

Unbreak My Blond SoColor Sync Acidic Toners: Opals Palette go beyond neutralization with new iridescent tones to illuminate every blonde. These long-lasting pre-bonded and pre-blended acidic toners are formulated with an exclusive bond-protecting concentrate and 100% oxidative dyes. The deposit-only formulas provide high shine and ultra conditioning.

Step 3: At-Home Care (available now)

The Total Results Unbreak My Blonde At-Home Care System, available now, is not just for blondes! Comprising a shampoo, conditioner and treatment, the system revives any hair that's been damaged by chemical lightening or over-processing and leaves hair soft, shiny and 3x stronger.

Free of sulfates, the 3-part system is infused with citric acid, which uniquely reinforces the hydrogen, salt, and disulfide bonds that make up the majority of the hair fiber and are susceptible to damage during coloring. Hydrogen and salt bonds, particularly, are weak by nature. With citric acid, every shampoo improves the hair's integrity. The product collection has been tested by the brand’s Hair Diversity Matrix, ensuring that the products are compatible with all hair types and textures.

For reprint and licensing requests for this article, Click here.