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L'ANZA Introduces T.R.U.E. For the Planet


L’ANZA Healing Color & Care introduces T.R.U.E. Clean Shampoo and T.R.U.E. Pure Conditioner, two salon professional products launching September 2021 in the new portfolio L’ANZA T.R.U.E. For the Planet. This movement in professional beauty combines clean formulations with sustainable, innovative packaging for a high-performance experience that’s good for hair and good for the earth. Vegan and cruelty-free, L’ANZA T.R.U.E. uses packaging that is both recycled and recyclable. 

In addition, each L’ANZA T.R.U.E. purchase supports organizations like the Surfrider Foundation and Oceana, dedicated to building a better future for our oceans and our planet. 

Shampoo & Conditioner

Packaged in a 2-ounce container, T.R.U.E. Clean Shampoo transforms from a soft powder to a silky, moisturizing lather for a gentle, vitamin-enriched cleanse. It contains aloe to soothe and protect the hair and scalp, rice protein to provide strength and moisture for smooth, strong hair from roots to ends, and seaweed packed with amino acids, vitamins and minerals to help restore damaged strands and offer UV protection.

T.R.U.E. Pure Conditioner deeply nourishes with a silicone-free blend of plant-derived emollients and botanicals that quenches thirsty hair, fights frizz and protects from thermal heat. Ingredients include vegan squalane to soften hair texture while adding weightless shine and apple fruit extract, rich in antioxidants that hydrate and protect hair and scalp from environmental stressors.

The products boast certification in four categories:

  • Vegan and Cruelty-free: containing no ingredients derived from animals or animal by-products and not researched or tested on animals.
  • Clean, High-Performance Ingredients: free from silicones, PEGs, dyes, parabens, sulfates, gluten, and more.
  • Ocean-Bound Waste Packaging: bottles made from 96% Ocean-Bound Waste PCR (Post-Consumer Resin) and fully recyclable.
  • Positive Impact: partnership with the Surfrider Foundation and Oceana to support efforts to fight plastic pollution and promote worldwide ocean positivity.

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