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L’ANZA Healing Color & Care and the Surfrider Foundation held their first Beach Clean-Up on September 28, 2021. In support of International Coastal Cleanup Day and to celebrate the launch of L’ANZA T.R.U.E. For the Planet, local members of southern California-based L'ANZA gathered at the Santa Monica Pier for the event. In three hours, Team L’ANZA collected more than 15 pounds of trash, preventing these items from entering a marine environment. L’ANZA also presented the Surfrider Foundation team with a $2,000 donation.

“It was so great to see the L’ANZA Team rolling up their sleeves for our coast.” says CEO David Berglass. “This is our first clean-up, and we're so proud of how it all came together. This is just the beginning of many, along with a lasting partnership with Surfrider Foundation.”

The new line includes T.R.U.E. Clean Shampoo and T.R.U.E. Pure Conditioner.

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More about Surfrider

Since 1984 the Surfrider Foundation has been raising awareness around protecting and preserving the world's oceans, waves, and beaches. With a rich history in grassroots organizing and a strong volunteer-activist network, Surfrider has 80+ chapters and more than 1 million supporters working toward Surfrider’s ambitious goals to reduce plastic pollution and to help sustain marine and coastal ecosystems worldwide. Through beach clean-ups like the one L'anza helped to sponsor, Surfrider provides policy advocates with real data on the types of trash collected to support important advocacy work, campaigns, and legislative initiatives.

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