Moroccanoil Introduces Blonde Perfecting Purple Conditioner

Moroccanoil adds to its blonde hair care product range with the launch of Moroccanoil Blonde Perfecting Purple Conditioner, the perfect companion to the award-winning Blonde Perfecting Purple Shampoo.

Color-safe and sulfate-free, the gentle conditioner works to smooth and soften hair while offsetting unwanted brassiness in blonde, lightened brunette, or grey hair, resulting in brighter, more radiant color. Featuring proprietary Moroccanoil ArganID technology, the conditioner infuses the antioxidant powers of argan oil deep into the cortex while helping to seal the cuticle and impart brilliant shine.

Product Details

According to Moroccanoil Celebrity Hairstylist Bryce Scarlett, achieving blonde hair or highlights can lead to unwanted yellow and orange undertones. Grey hair is also prone to yellowness due to pollution and environmental factors. New Blonde Perfecting Purple Conditioner deposits violet pigments on the hair with each use to counteract these brassy tones. The lightweight conditioner is also deeply nourishing, improving hair’s manageability while gently detangling. As part of the brand’s ongoing sustainability efforts, the tube is made from 50% post-consumer recycled plastic.

Ingredients include:

• Moroccanoil ArganID Technology: Positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.
• Amino Acid Blend: This detangles, improves color retention, enhances shine, and provides color protection and repair benefits to strengthen the hair structure.
• Violet Pigments: These rich, iridescent pigments impart color and visual effect to enhance depth and dimension while providing a natural-looking sheen with a satin luster and superior coverage properties.