A blonde, a brunette and a redhead walk into your salon looking for a color upgrade for the new year. Now what? Hey, you got this! Each color category features some significant new trends that are fun and easy to do, thanks in large part to Paul Mitchell Crema XG.
Crema XG is a cream based, ammonia‐free, vegan demi‐permanent that happens to be shade matched perfectly to Paul Mitchell’s Color XG collection. The shade range is extensive, from neutrals and pastels to vibrant reds. “I had a few go‐tos for cream demis, but I gave Crema XG a try and the results were phenomenal,” says Aly Davis, @alydavishair.
Crema XG features the unique DyeSmart System, which ensures maximum color penetration, resulting in greater longevity and brilliant vibrancy. A blend of cottonseed oil and rice milk leaves hair shiny and healthy. And in the salon, this demi is a true workhorse.
Colin Caruso, Paul Mitchell Artistic Director of Professional Color explains, “Crema XG is so versatile you can use it for a wide variety of applications like as a topcoat, for color correction, to add shine, for color balancing or refreshing, toning blondes, grey blending, creative color and adding dimension. And it’s free of animal byproducts, ammonia, gluten and parabens so you and your clients can always feel comfortable.”
Ready to peek some top trends for your clients using Crema XG? Here are three of the best right now.
DIMENSIONAL DRAMA
No one puts brunette babies in a corner anymore. They want bold, dramatic highlights that demand all eyes on them! Here, Aly Davis delivers with chunky, face frame highlights, balayage panels and large lowlight panels. For the lowlights, she used Crema XG 5BA + 6N to achieve a smooth, neutral result. “I’m giving my brunette gals all the love with this technique!” says Davis.
KILLER COPPER
After many seasons of subtle strawberry blondes and rose golds, bright reds are having a moment and Jessica Warburton, @hairhunter is all in. “Vivid coppers are my jam!” she declares. “I toned this one with Crème XG 7RO and it is killer! Holy, moly, this stuff is gorgeous! The hair feels so healthy and the color really lasts.”
BUTTERY BLONDE
Not too warm, not too cool, but just right. That’s the ideal equation for blondes this season—a perfect buttery blend. Jessica Wright, @jessicawrighthair, uses equal parts Crema XG 10PA + 8NB with 10‐ volume developer to achieve this dreamy outcome. The creamy consistency of this demi‐permanent means every strand is completely saturated for even, consistent results.
Learn more about Crema XG a ***.paulmitchell.com.
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