Wella Announces the Finalists of Wella Trend Vision Awards
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by Anne Moratto
Sola Salons Acquires 20 New Corporate-Owned Locations
Sola’s home office becomes largest franchisee in the system with 59 corporate-owned locations and one in development.
by Staff
March 21, 2022
3 min to read
Sola Salons, the world’s largest salon studios franchise, announced today that it has successfully purchased 10 Sola locations in Virginia and 10 Sola locations in Baltimore, Maryland and greater Washington D.C. metro area from former Sola franchise owners. The units will now be integrated into the Sola home office’s portfolio of 59 total corporate owned locations, with one in development, which includes Denver metro, Orange County, Sacramento, Virginia and Maryland.
The 10 Virginia locations were formerly developed and operated by a longtime franchise group led by Jim Debolt, Jeff DeBolt and Long Ngo. This group of early franchise owners dedicated the past 10 years to growing Sola’s presence across the Virginia market and developing strong and successful operations at each location. The 10 units across Baltimore, Maryland and Greater Washington D.C. metro area were purchased from owners and operators, Jim and Roxy McEvoy, who have been Sola brand leaders since they first entered the system eight years ago. The 20 new locations acquired by corporate will be managed by the corporate unit operational team under Jeremy Tebo, vice president of corporate operations at Sola Salons.
“This large transaction shows the strength and demand for our business at the unit level,” said Christina Russell, CEO of Sola Salons. “We have built a scalable team structure to prepare for this growth and couldn’t be more excited to be counted among the largest franchisees in the Sola system. We look forward to sharing the knowledge we gain from this experience.”
Ongoing Growth for Sola
Sola continues to show substantial growth across North America in new salon openings, signed franchise agreements, and corporate acquisitions. Additionally, same-store revenues and occupancy have continued to climb this year, as the brand continues to attract independent beauty professionals and customers alike with its fully equipped facilities and offerings. The model continues to expand in popularity, as beauty professionals continue to look for independent opportunities that offer their clientele more control over their salon experience. In 2021 alone, almost 7,000 new stylists joined Sola.
“Through this acquisition, we have firmly established our East Coast corporate operations presence,” said Jordan Levine, COO of Sola Salons. “We now have 59 open locations, with one under development, across four core markets in Denver, Orange County, Sacramento, Virginia and Maryland, and we look forward to continuing to develop in these markets.”
Sola Salons is driven by its desire to use real estate to help aspiring business owners achieve their dreams and is looking for franchisees who feel the same way. Franchise opportunities remain in various markets all over the country. Territories include the entire states of Alaska, Hawaii, Maine, New Hampshire, and Vermont as well as markets within cities such as Memphis, Tennessee; Corpus Christi and Temple/Killeen in Texas; The Villages, Florida; Albuquerque and Santa Fe in New Mexico; Vancouver, BC; Edmonton, AB; Halifax NS; Winnipeg MB and Toronto, ON.
To learn more about franchise opportunities and available Sola Salons territories, contact Lori Merrall, director of franchise development at lori@solasalonstudios.com. Additional franchise information is available here.
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