Neuma Introduces the neuStyling Air-dry Shaper

Just launched, neuStyling Air-dry Shaper from Neuma is ideal for your clients who want to celebrate their texture and make it even more beautiful without heat-styling. Appropriate for all hair types, the innovative, clean formula makes it easy to skip heat styling and get the "perfectly imperfect" textured look that clients like.

The product:

• Enhances texture without heat
• Lightly conditions and controls
• Delivers soft separation
• Smooths frizz and adds shine

Key ingredients are:

• Shea butter to add essential moisture and conditioning for smooth, touchable texture
• Rice extract with natural fatty acids that enhance moisture levels
• A signature blend of oils, including sunflower, almond, and grape seed, to provide nourishment, protection, smoothing, and shine.

Calming and mood-enhancing, the lavender/mandarin/vanilla aroma captures the essence of French lavender fields with citrus and whispers of floral petals. You or your guest can just emulsify a small amount in your hands and apply evenly through towel-dried hair from mid-shaft to ends, then comb through and scrunch or twist.