There’s no denying the power of algorithms catering to our views and shaping reality.
“The presence of social media is an inexhaustible source of inspiration for this collection,” says Landry Agres, the salon director at Milk, in the Buen Pastor Square, in San Sebastian, Spain. “First, we looked for ideas, then we chose a goal, and finally, we put it into practice. We thought about how to achieve the finished look, and that is the part of the process in which you learn the most and new ideas can arise. On the day of the shoot, maximum concentration and staying calm when issues arise helped make each concept a reality.”
The results are four masculine, modern looks—playing with different lengths and texture.
Agres says, “ It’s a very marked style with a commercial touch where different classic hairdressing and barber techniques are combined. There are more natural and soft haircuts and others much more marked and aggressive.”
Hair: Milk San Sebastián @landry1213
Hair assistant: Laia Tost @laiatost
Photography: Esteban Roca @esteban_roca_photo
Retouch: Esteban Roca
MUA: Laia Tost @laiatost
Styling: Juan Camilo @firbombshell
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