Collective Beauty Brands Launches BOB™ (Back of Bottle™), an Ingredient-Focused Haircare Line

Collective Beauty Brands, spearheaded by industry veteran Ray Civello, is thrilled to announce the launch of BOB™ — a clean, ingredients-focused haircare line — which is hitting salons with 26 plant-based products with ingredients thoughtfully selected and backed by science and innovation (including shampoos, conditioners, styling products, and treatments/leave-ins).

All ingredients in these products are carefully and intentionally selected to optimize your client’s scalp, hair, and be kind to the planet. Active ingredients like Pequi Oil, Bayberrry Fruit, Pracaxi oil, Red Clover Flower, Amazonian White Clay, Jojoba, Moringa Seed, and Avocado serve to nourish and hydrate both hair and skin.

Aimed to inspire change within the industry, BOB™ styling products prioritize skincare and scalp health. With no sulfates, no parabens, and no harmful ingredients, stylists can count on clean, healthy, beautiful hair for their clients.

With BOB™, hair isn’t just your client’s accessory, it’s their identity. “BOB™ has a commitment to honoring individuality and self-expression. We believe that everyone – regardless of hair type and texture – should be free to use products that promote and showcase their authentic hair identities. BOB™ products are approachable and accessible to everyone” says Ray Civello, CEO and founder of BOB™. No two clients that sit in your chair are alike, making it crucial to use a brand that embraces individual expression and customization.