Collective Beauty Brands, spearheaded by industry veteran Ray Civello, is thrilled to announce the launch of BOB™ — a clean, ingredients-focused haircare line — which is hitting salons with 26 plant-based products with ingredients thoughtfully selected and backed by science and innovation (including shampoos, conditioners, styling products, and treatments/leave-ins).

This is the second brand launch by Collective Beauty Brands, its first being Color Space™, a scientifically-driven hair color line that transformed the beauty industry with its research into the science of hair color. Much like Color Space™, BOB™ focuses on serving the beauty industry with innovative, high-quality, and high-performance products.

Collective Beauty Brands CEO and founder, Ray Civello

Collective Beauty Brands CEO and founder, Ray Civello

With BOB™, stylists can steer clear of complicated, harmful ingredients and start focusing on the individual sitting in their chair. BOB™, an acronym for “Back of Bottle™”, highlights the importance of transparency by bringing ingredients to the forefront. The educators and experts behind the brand want the product information to be as clear and readily available as possible.

All ingredients in these products are carefully and intentionally selected to optimize your client’s scalp, hair, and be kind to the planet. Active ingredients like Pequi Oil, Bayberrry Fruit, Pracaxi oil, Red Clover Flower, Amazonian White Clay, Jojoba, Moringa Seed, and Avocado serve to nourish and hydrate both hair and skin.

Aimed to inspire change within the industry, BOB™ styling products prioritize skincare and scalp health. With no sulfates, no parabens, and no harmful ingredients, stylists can count on clean, healthy, beautiful hair for their clients.

With BOB™, hair isn’t just your client’s accessory, it’s their identity. “BOB™ has a commitment to honoring individuality and self-expression. We believe that everyone – regardless of hair type and texture – should be free to use products that promote and showcase their authentic hair identities. BOB™ products are approachable and accessible to everyone” says Ray Civello, CEO and founder of BOB™. No two clients that sit in your chair are alike, making it crucial to use a brand that embraces individual expression and customization.

According to the brand, all product finishes are pliable and lend themselves to layering. BOB™ is for everyday hair and everyone.

"Back of Bottle™ will be a partner to salons by introducing higher quality products that deliver solutions to help solve the challenges of clients, show off stylists' expertise and increase profitability. We're also committed to helping salon partners and stylists excel in business with the launch of our affiliate program -- an opportunity for salon partners to join our community and earn commission on Back of Bottle™ product sales”, says Ray Civello.

Salons interested in carrying Back of Bottle™ products can click here to connect.

To learn more about Back of Bottle™, visit and follow @backofbottle on social media.


Back of Bottle™ offers a wide range of clean and versatile products for everyday hair, launching with:

Shampoos and Conditioners

●     ID Daily

●     HI-HYDRATE Hydrating

●     TRUE HUE Color Protect

●     RESTORE & AFTER Repair



●     FREE REIN Curl

Styling Products

●     LIFTED Root Volumizer

●     SHORE THING texturizer

●     COPY/PASTE styling clay

●     FREE REIN curl cream

●     HOLD ON hair spray

●     GRIP AND GRACE texture finishing spray

●     PLENTI-FUL styling spray

●     SHINING ARMOR heat protectant primer


●     OVERTIME dry shampoo

●     HI-HYDRATING moisturizing oil

●     HI-HYDRATING hair mask

●     STAY & PLAY leave-in conditioner

About Collective Beauty Brands

Founded by hairdresser, visionary, and entrepreneur, Ray Civello, Collective Beauty Brands brings together makers, craftspeople, artisans, hairdressers, and educators to transform and reformulate the beauty and wellness industries through the introduction of innovative, high-quality products, and true business partnerships.

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