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Formaldehyde-Free Keratin Treatments: A Breakthrough System by Pure Brazilian

Today’s clients want to know that their hair products are safe as well as effective. Salon pros are excited about CLEAR Solution from Pure Brazilian, an all-new formaldehyde-free smoothing system that delivers the gorgeous results you expect using none of the harsh chemicals often associated with keratin treatments. Learn about this breakthrough system and find out how you can boost your creds with a Pure Brazilian certification.

How to Become a Hair Color “Swiftie”

Your color services can be accomplished more swiftly than ever—think 10-minute processing—with the new CHI Color Express non-ammonia permanent hair color.

Collective Beauty Brands Launches BOB™ (Back of Bottle™), an Ingredient-Focused Haircare Line

Showcase authentic hair identity with BOB (Back of Bottle)™, a clean ingredient haircare line. Steer clear of complicated, harmful ingredients and prioritize skincare and scalp health. With no sulfates, no parabens, and no harmful ingredients, you can give your clients clean, healthy, beautiful hair.

How to Decode the Lingo on Skincare & Beauty Products

No doubt you have seen words like "all natural," "hypoallergenic" and "patented" on your beauty products. But have you ever stopped to ask what they mean?

CEO Profile: Dan Hodgdon, Founder of Vegamour

In a brutal year which flattened many indies, Vegamour grew sales to over $35M, up from $4.5M in 2019.

How Japanese Tea Rose Helps Reverse Hair Aging and Loss

The extract of the rose hip can help block a damaging protein in the hair cycle which contributes to hair fall. Learn about the science behind this powerful active.

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