Hair extension manufacturer BELLAMI has launched BELLAMI Professional Hair Care, a professional-grade hair extension care collection for in-salon and at-home use. In collaboration with its network of renowned hair stylists, the company developed extension-driven hair care solutions, designed to double the lifetime of hair extensions,while strengthening the health and integrity of natural hair.
“There is beauty in innovation. This isn’t just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists, and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension treatment in-salon and at-home.”
— John Costanza, group vice president of Beauty Industry Group
BELLAMI’s professional and at-home collections are infused with bond building technologies H-2 and proprietary Vita-Seal complexes. The brand’s H-2 Complex contains both hydrophilic and hydrophobic properties, which allow formulas to target different areas of damage and achieve maximum results. The Hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, creating a smooth and even surface. The hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling.
BELLAMI’s at-home formulas complement the brand’s professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage. Each product is designed to seal in the professional H-2 complex while BELLAMI’s Vita-Seal complex locks in nutrients to preserve the hair’s integrity and prevent future breakage, while improving the overall condition and appearance of hair with continued use.
BELLAMI Professional Hair Care includes 10 products, available in-salon, and eight at-home products available at Bellamihair.com and rolling out to retailers this fall. The collections incorporate clarifying and moisturizing shampoos and conditioners, a scalp detox, treatment masks, and a bond fusion system that reduces breakage by up to 63% and tangling by up to 89% (TRI Princeton). All products are paraben-free, sulfate-free, cruelty-free, and inclusively formulated for all hair types and textures. Refill pouches are available for shampoos and conditioners and all aluminum and plastic components are recyclable.
Visit www. Bellamihair.com for more information.
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