R+Co BLEU Launches Blonded Brightening Shampoo & Masque

by MS Staff | July 24, 2023 | R+Co | Hair Color | Bookmark +

R+Co BLEU launched its newest products, Blonded Brightening Shampoo (8.5oz bottle $59) and Masque (5oz tube $73). The brand's 'Blonde Illumination' repairs and revitalizes dull, yellowed blondes with a hydrating and toning formula. Naturally-derived, antioxidant-rich pigments neutralize existing yellow undertones, while counteracting future discoloration.

New from R+Co BLEU: Blonded Brightening Shampoo & Masque.

New from R+Co BLEU: Blonded Brightening Shampoo & Masque.

Photo: R+Co BLEU

Features & Benefits

  • Provides buildable toning by counteracting oxidation and unwanted yellow tones.
  • Gentle and rich formulas clean and repair chemically treated hair.
  • Delivers moisture to dry highlight colored hair.
  • Increases hair elasticity.
  • Safe for colored and chemically treated hair.

Key Ingredients

  • BLEU Molecule Complex for strength and shine.
  • Lilac Flower Stem Cells add shine and repairs damaged, lightened hair.
  • Violet Flower-derived pigment delivers toning and antioxidants.
  • Vitamin B & E nourish and protect hair from the environment.
  • Shea Butter provides moisture for damaged hair.
  • Keramatch Vegan Keratin to repair chemically treated hair.

How to Use

  • Massage Shampoo into wet hair.
  • Rinse thoroughly.
  • Apply Masque to wet hair from mid-length to ends.
  • Leave on for five minutes.
  • Rinse thoroughly.

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