R+Co BLEU Launches Blonded Brightening Shampoo & Masque

R+Co BLEU launched its newest products, Blonded Brightening Shampoo (8.5oz bottle $59) and Masque (5oz tube $73). The brand's 'Blonde Illumination' repairs and revitalizes dull, yellowed blondes with a hydrating and toning formula. Naturally-derived, antioxidant-rich pigments neutralize existing yellow undertones, while counteracting future discoloration.

Features & Benefits

• Provides buildable toning by counteracting oxidation and unwanted yellow tones.
• Gentle and rich formulas clean and repair chemically treated hair.
• Delivers moisture to dry highlight colored hair.
• Increases hair elasticity.
• Safe for colored and chemically treated hair.

Key Ingredients

• BLEU Molecule Complex for strength and shine.
• Lilac Flower Stem Cells add shine and repairs damaged, lightened hair.
• Violet Flower-derived pigment delivers toning and antioxidants.
• Vitamin B & E nourish and protect hair from the environment.
• Shea Butter provides moisture for damaged hair.
• Keramatch Vegan Keratin to repair chemically treated hair.

How to Use

• Massage Shampoo into wet hair.
• Rinse thoroughly.
• Apply Masque to wet hair from mid-length to ends.
• Leave on for five minutes.
• Rinse thoroughly.

For more information, please visit www.randco.com/bleu.