Eufora just released their fall 2023 Get the Look campaign; the last in a yearlong series of challenges to stylists to step away from the routine and embrace fresh concepts.  The goal was to develop a bold color technique that celebrates the vibrant colors nature shares with the world each fall. Taking inspiration from the seasonal transition, Artistic Design Team member, Dana Cash, shared the team’s vision for the new fiery COPPER RED saying,

“As summer fades to fall, nature treats us to one last look at glorious color. Green landscapes transition to golden fields filled with vibrant orange and red fall foliage. It drives fashion, mood and even hair color. This year we envisioned celebrating the season with dramatic face framing highlights of rich warm bright copper, blended with unexpected pops of cool rich red lowlights emerging from mahogany darkness at the base. A bold color statement that can instantly transform a bikini clad sun goddess into a self-confident siren embracing fall fashion.”


Like a warm autumn sunset, Eufora’s bespoke COPPER RED reveals dimensional color enhanced by a layered cut that showcases all the vibrancy that fiery reds and coppers have to offer. The step-by -step color technique will be available for download at eufora.net beginning this October when the fourth and final of the Get the Look promotional pre-packs will be available for purchase. For those who prefer to look and learn, there will also be a QR code that directs stylists to a technical video. As with all Get the Look techniques, stylists will find that this new color blend delivers a luxe, custom look only a salon professional can achieve.

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Originally posted on Salon Today