The new JPMS Pro Rewards Program offers points that can be redeemed for travel, backbar, and...

The new JPMS Pro Rewards Program offers points that can be redeemed for travel, backbar, and business resources. and philanthropy.

Photo: JPMS

Paul Mitchell, launched its Pro Rewards Program to provide benefits for salon professionals’ investment, engagement, and commitment to Paul Mitchell brands. The program is free to sign-up and earned points can be redeemed for benefits such as advanced education, backbar products, samples, merchandise, travel, and exclusive experiences. 

The JPMS Pro Rewards Program also gifts an education point for every general point earned, redeemable for in-person and virtual learning experiences. Members also earn education points for completing select eLearning courses. 

“We have researched reward programs across all industries and took the best components from each to build the most exciting program for the professional beauty community. Our goal was to create a program that benefits our customers in multiple categories, which is why we expanded the number of ways the points can be earned and redeemed, offering them what they need in the most valuable and accessible way possible. A unique feature is that we match every General Point earned with an Education Point. This allows members to accumulate education-specific points quickly, redeemable for fantastic artistic and business-building education, shows and events.”   

— Kristin Firrell, JPMS Vice President of Salon Development

How to Earn Points

Once joined, members earn general points for every JPMS product purchase through their authorized Paul Mitchell distributor. Referring a friend to the program earns 2,500 bonus points. Pro Rewards Program members in the U.S. also receive quarterly bonus points as commission from Amazon and e-Commerce sales. 

The new JPMS Pro Rewards Program launched September 12, 2023. Salon pros already signed up as members of the Paul Mitchell Perks Program are automatically transferred to the JPMS Pro Rewards Program.

To learn more aout the JPMS Pro Rewards Program, please visit

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