Lorenzo Marchelle is the founder of the Attilio Artistic Team in Turin, Italy. 
 -  Photo: Hairdreams

Lorenzo Marchelle is the founder of the Attilio Artistic Team in Turin, Italy.

Photo: Hairdreams

Repeating last year's success,  Lorenzo Marchelle once again won the "Visionary Award" in the avant-garde category at London's Alternative Hair Show, October 15, for his high-concept runway show.  Marchelle created extravagant, futuristic looks with unusual shapes, bold color accents, and for his designs, he incorporated hair extensions from Hairdreams.

Marchelle appreciates the diverse creative possibilities of hairstyle design with extensions, but doesn't limit their use just for his unusual avant-garde creations. He also works with Hairdreams hair extensions and thickening systems in his salons in Turin.

Lorenzo Marchelle, founder of the Attilio Artistic Team in Turin, Italy. 
 -  Photo: Hairdreams

Lorenzo Marchelle, founder of the Attilio Artistic Team in Turin, Italy.

Photo: Hairdreams

For his creations at the Alternative Hair Show, Marchelle used a new color collection from Hairdreams, launching Spring 2024 in the U.S. market.

This year's Alternative Hair Show was themed, "Tapestery." It not only showcased the industry's most stunning craftsmanship, but also raised over $150,000 for important research and charitable organizations in the fight against leukemia.

For more information on the Alternative Hair Show, please visit www.alternativehair.org.

 

For reprint and licensing requests for this article, Click here.