Live from Trend Vision '09!

This weekend, we're bringing you live updates from Wella's Trend Vision '09, taking place in Berlin. The talented Justine Hornick, representing the United States in the Young Talent category, will be reporting for us on her experience and perspective as a competitor - good luck, Justine! - and we'll also have regular updates from Modern editor, Maggie Mulhern.

Maggie Mulhern with U.S. competitors, Justine Hornick (left) and Kelly Mathys (right).

11/1/09 - Day 3

We are back at hotels for a quick second to get dressed up for tonights Trend Vision Awards Dinner and Ceremony! Today has been an extremely busy day for all of the competitors and models! We started early today with 3 hours to prep, dress, and apply makeup to our models. My team consisted of Ali Beuning for makeup, and Sarah Pointer as my model. 

The Color Category, also from Minnesota created an amazing rich red and copper, 40's inspired updo. The team members consist of Kelly Mathys, makeup artist Sabrina Rogers, and model Sarah Burgduff. All of the judges looked very impressed with all of the work done by everyone!! We'll have more to report very soon! Cross your fingers for the USA!! -Justine Hornick

11/1/09 - Day 3

I'm here at TREND VISION 2009, taking place at Tempelhof, the former airport terminal now used for events. And what an event this is! More than 2,000 people from 60 countries are here to cheer on 94 contestants in two categories: YOUNG TALENT COMPETITION and COLOR COMPETITION. There are also 120 members of the international press. More to come!
- Maggie Mulhern

10/31/09 - Day 2

Maggie checking out the aerial view of Trend Vision, taking place at the old Berlin airport terminal.

Today was an action-packed, amazing day!! The entire group of competitors, which is somewhere over 90 met today at the old Berlin airport which has been transformed into a massive entertainment center. We rehersed the entire competiton and show, learning exactly how our models will be presented to the guests, and let me tell you! The choreography and animation from the competitors is outstanding! There are going to be dancers everywhere, the exciting release of the new trends, and lots of great, beautiful hair! Today I was able to chat with the Arrojo team and get a sneak peak at their show for tomorrow.. tons of eye-popping color that we have never seen put together like this before! The brilliant Sassoon team was hard at work perfecting their presentations as well. Among the other celeb stylists today, I rehearsed with Patrick Cameron who will be hosting the weekend's events...he has a way of immediately putting a smile on your face! Josh Wood was also around, with a few other officials getting ready for the judging tomorrow!

As far as the other competitors, all of the models' hair was tediously hidden under wigs, berets, scarves, and hats to make sure nobody sneaks a peek before the big reveal tomorrow! All of the stylists are incredibly friendly and sweet! It is just amazing to know that even though we may not all speak the same language, we all understand the lingo of creativity, style, and most importantly, Wella Color!

 

To top off a perfect day, I was honored to have dinner with a group of amazing industry wonders, including Modern's own editor Maggie Mulhern! Don't worry... great pics to come! Sorry to keep you guys waiting, but we have finishing touches to put on our eye-makeup regime! Tschuss!!

- Justine Hornick

Maggie filming outside the terminal.

10/31/09 - Day 2

The brand new 2010 Trend Vision trend were introduced today! They are:

TECHNO POETRY: presented by Sassoon Academy: modern innocence, urban living. Celebration of the modern blonde. Fluid lines and a reflective surface.

MIDNIGHT STAGE: presented by "team China", Ken Zhou Academy:  young, exciting, night club, sexy, burlesque…40's and 50's.

NATURE'S GODDESS: presented by Bundy Bundy Artistic Team, Austria:  a stylists story.  Combining tones.  Fairytale glamour.

NOMAD COUTURE: presented by Arrojo studio team: confident woman, picks up different cultures and styles. Global fusion old couture glamour.  Elegant. Universal language.

Also included were presentations by Eugene Souleiman, Global Creative Director, Care and Styling, and Josh Wood,  global Creative Director, Color. Souleiman said: "These represent a great starting point and hopefully will inspire people."
- Maggie Mulhern

10/31/09 - Day 2

I just had lunch with the U.S. finalists, Kelly Mathys and Justine Hornick, at a fab restaurant in the former east Berlin. They are excited more than nervous. 

When asked what has been the best part so far, each said that rehearsal today was the best.  "Seeing it all come together was amazing," said Hornick, Young Talent finalist from Root Salon in St. Paul, MN.  "I agree," said Mathys, Colorist of the Year finalist from Spalon Montage, in Woodbury, MN. "I never thought it would be so big."

I also asked each what each has learned and would pass on to future contestants. Hornick advised: "Research past competitions. Really be careful selecting your photographer. Refine your vision."

Said Mathys: "Work with a story board. Think of the whole vision in total. Think of how the fashion relates to the hair.  The model must own and believe in the trend."
- Maggie Mulhern

10/29/09 - Day 1

Hello Everyone!

We are officially in Germany! And the anticipation has paid off. Berlin is as beautiful and accommodating as I ever could have dreamed.

This morning my team (Young Talent) and the Color Master team boarded a plane from chilly Minneapolis to Berlin! Upon boarding our connecting flight out of JFK I noticed that the Arrojo models for the International Trend Vision Award show were also flying with us along with a handful of other Wella stylists ready to hit up Berlin for the big weekend. We were welcomed with billboards supporting the events and lots of warm smiles! Tonight we met with the United States Wella team for an exciting dinner and we have a packed weekend ahead!

More news from Deutschland soon!

-Justine Hornick