Photo courtesy of Schwarzkopf
For most salons, hair color is key
to a salon's "vibrancy" year-round.
During the holidays, its
impact can be even more intense. The
good news is that more clients want color
and you, of course, want more color clients.
But there are only so many hours
in a day and so many "extras" you can
squeeze into your book. Or are there?
New time-saving hair color technology,
innovations and techniques mean
you can process amazing hair color
results for your clients in 10 minutes
or less. Here, updates on two new hair
color service opportunities from two
Beauty System Group/CosmoProf© color
partners, as well as a "refresher" course
on a recent upgrade to a classic color
shine booster.
FAST AND LUXURIOUS
Ten Minute Permanent Color
If you do the math, it's simple. Ten
minutes for processing means you can
color three clients in the time you've
been servicing one, potentially tripling
your productivity and income.
That's the point hair color manufacturer
Schwarzkopf Professional is emphasizing
as it launches Igora Color10
permanent color, adding that the new
product delivers all the quality, vibrancy
and shine of a traditional color with
a short, gentle process.
"Igora Color10 allows colorists the
opportunity for more flexible appointment
planning as well as increased
client pampering opportunities," says
Amy Garrett, Schwarzkopf Professional
senior brand manager. "It's not only
great for existing color clients, but new
clients as well, and Igora Color10 can
transform a hair cut client into a makeover
client in 10 minutes."
So how does it work? Key to the
product's formula are two amino acids-
arginin and glycin-that strengthen
the keratin fiber of the hair, stabilize
the protein structure, improve the
hair's condition and act as a carrier to
help the color pigments penetrate faster
and deeper into the hair.
Thoroughly effective for gray and
white coverage, the line boasts a
12-shade range from level 4 through
level 9 plus five "Speedlift" shades that
lift up to four levels.
Igora Color10 performs so rapidly
that the company recommends not
exceeding 10 minutes for application
time. Igora holds high opportunity for:
- Retouch. Clients who see roots too soon can stop into the salon more frequently for a quick retouch.
- Lunchtime highlights/lowlights. Clients who decide in the morning that they'd like to go out after work can freshen their hair color in-between.
- Upservicing. Now you can move hair cut clients to color, or all-over color clients to additional services like foil highlights or baliage, the same day without worrying about getting behind in your schedule.
Igora also can expand your menu's
price points. You might offer a quick,
affordable mini-retouch around the
hairline to assist clients who have been
stretching their color appointments for
financial reasons. For more extensive
color services you may find that the
time savings permits you to charge a
premium price. Either way, this is the
type of service that can and should
bring in new clients while strengthening
appreciation and loyalty from existing
color clients.
"A traditional permanent color service
typically takes anywhere from a
30- to 45-minute development time,"
says Garrett. "In today's society, where
everything is moving so quickly and
people want things now, most are willing
to pay a little bit more for services
that can be completed in a very short
amount of time. Think one-hour dry
cleaning and 30-minute teeth whitening.
Time is money to clients and to
you! With Igora Color10, you can save
time and make more money."
IT'S A GUY THING
Five Minute Masculine Color
According to research by Goldwell, only
one in 10 men currently color their hair,
but half could actually imagine having
the service. Their studies also showed
that the reason more men weren't covering
gray or adding color was that they
wanted to be approached about color
in a more masculine way, with products
specific to them. So Goldwell created
Men ReSHADE as a completely new
and independent launch with new color
technology and a unique application
system designed "just for men."
Time and comfort level are important
factors to successfully convert men to
color clients. So Men ReSHADE works
by blending away gray in just five minutes.
It features a Hybrid Foam Technology
so application is done quickly and
discreetly at the shampoo bowl. It looks
more like a shampoo service or treatment
than a color application, which is
appealing to color-shy men.
Photos courtesy of Goldwell
Other features:
- Available in four Ash/Cool Ash shades
- Natural looking, cool-tone results (no reddish fading or brassiness)
- Easy to use and apply; processes in just five minutes
- Washes out gradually, so no roots. According to Goldwell, the consultation is an essential part of the process to encourage a man to try color, and that consultation experience is very different than with a female client. The company has developed specific coaching tools and resources to help salons customize the color conversation for men. Tips include:
- Use masculine expressions such as "gray blending" instead of "coloring."
- Thoroughly explain the service and its results. (While women tend to discuss their desired results in a more direct and open manner, men are less likely to ask for a service or talk about hair issues unless prompted.)
- As with all clients, be sure to explain the products you're using and recommend products to take home to maintain the color and style. (Goldwell's DualSenses for Men is the appropriate hair care solution.)
According to the Goldwell team,
once your male clients experience the
"most masculine way to reduce gray,"
you will have some of your most loyal
and frequent clients returning to your
chair every 4-6 weeks.
TIME TO SHINE
Fifteen Minute Colorizing Gloss
Have you ever met anyone who didn't
want to add more shine to their hair?
Clients can't get enough of it.
Sebastian was an early innovator in
"shine technology," with the introduction
of Cellophanes colorizing gloss.
Recently relaunched, Cellophanes is
a professional service that delivers super-
shiny hair for clients who long for
it and extra "upservice" dollars for you.
And, Cellophanes is appropriate for
both color and non-color clients.
"Cellophanes is so easy to add on,
and the results are always effective, immediate
and noticeable," says Janine
Jarman, owner of Hairroin Salon in
Hollywood, California, and a member
of the Sebastian Professional Stylist
Design Team. "It delivers great shine
and hydration as well as a color boost.
It's a great way to maximize double and
triple bookings."
Photos courtesy of Sebastian Professional
Cellophanes colorizing gloss is:
- Ammonia-free
- Translucent
- Applied on damp hair from root to tip, avoiding the scalp
- Dried under a dryer for 15-20 minutes, cooled for five minutes and rinsed
"The short time frame makes it ideal
to do after a shampoo for a hair cut, or
following a color service to lock in the
shine and prolong vibrancy," Jarman
adds. "It's also great for the color-phobic
client, because the non-committal,
temporary results appeal to color firsttimers.
In addition, it's a great way to
tone blondes and seal in color on those
porous ends."
In addition to suggesting Cellophanes
as an add-on, Jarman uses it
as a way to get clients into the salon in
between scheduled visits. "I talk about
Cellophanes as a treatment with color,"
she explains, "I recommend it to all my
vibrant color clients as well as clients
who experience color fading."
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