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HOW TO Create Volume At The Crown Properly

by Maggie Mulhern | May 24, 2014

L'Oreal Professionnel Artist Drew Schaefering has learned that creating volume at the crown is not only on trend, but it creates a beautiful shape and can balance just about any look.

"To build a shape, backcombing is essential," he says. "Although this appears to be a simple process, it takes practice to do it properly."

Schaefering takes fine sections and directs forward slightly. "For proper lift, you must pack the hair tightly," he says. "The tigher I pack, the stronger the shape."

Schaefering works back and forth within wide sections, packing the hair with a fine tooth comb. He then takes another section in front of the packed sections which he backcombs lightly to use as a softer veil to the front.

In this short video he demonstrates his method showing HOW TO create the perfect lift at the crown.

Photo credit

Atouzo Neihule

Career

New Hybrid Beauty School Launches in Los Angeles

by Anne Moratto

Neihule Salon + Academy, the new hybrid beauty school and full service salon in downtown Los Angeles, was founded by industry veterans Yvonne Neihule and her husband, Atouzo Neihule, who come to this new venture with a combined 35 years of experience in the world of professional beauty.

Does your salon career spark joy? When your career and your brand reflect your authentic self,...

5 Steps To Building A Salon Career That Sparks Joy

by Staff

In order to build a brand that’s sustainable, that allows you to grow and grows with you, it must be authentic. It must flatter your gifts and your talents and make you happy. In other words, it must spark joy. Here are five steps to creating and sustaining a joy-driven brand.

At Bella Luci Salon a color membership program increases appointment frequency.

Is A Loyalty Program Right For You?

by Staff

Hotels and airlines have long understood the benefits of offering membership advantages to their most loyal customers. Membership does indeed have its privileges in the forms of increased client retention, increased client frequency, greater client loyalty and boosted referrals—all critical metrics for any business.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

11 Beauty Career Paths to Explore Today

by Staff

You can grow in all things beauty, all in one place! From salon to store to field education and beyond, there are many positions and promotions you—or a friend—can aspire to at Ulta Beauty. Check out these options, then apply at careers.ulta.com.

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