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Style icon and supermodel Kate Moss stars in the new Kérastase Couture Styling image campaign.

This impactful campaign marks the one-year anniversary of Couture Styling, the brand’s luxury styling collection. Inspired by the “perfectly imperfect look so popular today, Kérastase’s newest Couture Styling products re-invent highly sophisticated “un-styled styles” reminiscent of Brigitte Bardot’s untamed mane or the flowing waves of the Studio 54 era.

For the shoot, Kate’s hair was styled by Kérastase Artistic Director and close personal friend, Luigi Murenu. 

“The Brigitte Bardot 'mussed-up' '60s look is both quintessentially French and completely universal," Murenu says. "Kate Moss is the Brigitte Bardot of today. She epitomizes the freedom that every woman wants.” 

For 2014, the newest Couture Styling products include:
-Laque Noire, a micro-diffusion finishing spray
-V.I.P., a texturizing spray
-Baume Double Je, an extra workable defining balm

The new products will be begin to roll out in Kérastase Consultant salons nationwide this summer.

For more info, go to www.kerastase-usa.com.

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