COLLECTION: Sharp Focus by Scruples

Sharp Focus by Scruples is a modern collection influenced by the pairing of strong, angled cuts with dynamic colors. The result is a spectrum of short, medium and long looks that emphasize a focal point on Scruples' vibrant creme color range, creating a structured collection with sharp style.

Creative Director: Mia Liguori McHugh, Scruples Co-President Creative
Session Styling: Charlie Price, Scruples Independent Creative Consultant

Haircut:
Scruples Design Team Member: Katie Nielsen Scruples Artist: April Godwin

Haircolor:
Scruples Design Team Members: Chris Venesky and Katie Nielsen
Scruples Artists: Donna Campbell, Christopher Dore and Jacque Alexander Hansen

Makeup: Kumi  
Photography: riggs + bachen at ME Artists

THE FORMULAS:

Model: Katie
Session Styling: Charlie Price, Scruples Independent Creative Consultant
Haircut: April Godwin, Scruples Artist  
Haircolor: Chris Venesky, Scruples Design Team Member + Donna Campbell, Scruples Artist Natural Level: 6
Base Color: True Integrity Opalescent Creme Color Level 7 Brilliant Copper 
Dimension Color 1: True Integrity Opalescent Creme Colour Level 8 Brilliant Copper 
Dimension Color 2: True Integrity Opalescent Creme Color Level 6 Brilliant Copper + Level 5 Radiant Red  
Dimension Color 3: True Integrity Opalescent Creme Color Level 5 Blackberry

Model: Leigh
Session Styling: Charlie Price, Scruples Independent Creative Consultant
Haircut: Charlie Price, Scruples Independent Creative Consultant + Katie Nielsen, Scruples Design Team Member
Haircolor: Mia Liguori McHugh, Scruples Co-President Creative + Jacque Alexander Hansen, Scruples Artist
Natural Level: 4
Base Color: True Integrity Opalescent Creme Color Level 4 Neutral Warm  
Dimension Color 1: True Integrity Opalescent Creme Color Level 2 Neutral  Dimension Color 2: HYPNOTIC Single-Step Creme Lowlights Nightfall  
Dimension Color 3: Illusionist Brilliant Creme Highlights Sandstorm

Model: Hannah
Session Styling: Charlie Price, Scruples Independent Creative Consultant
Haircut: Katie Nielsen, Scruples Design Team Member
Haircolor: Chris Dore, Scruples Artist
Natural Level: 8
Dimension Color 1:Illusionist Brilliant Creme Highlights Bombshell  
Dimension Color 2: Illusionist Brilliant Creme Highlights Spotlight  
Dimension Color 3: True Integrity Opalescent Creme Color Level 10 Ash + Graphite Intensifier
Base Break: Illusionist Brilliant Creme Highlights Sandstorm

Model: Zoe
Session Styling: Charlie Price, Scruples Independent Creative Consultant
Haircut: Katie Nielsen, Scruples Design Team Member
Haircolor: Chris Dore, Scruples Artist
Natural Level: 5
Base Color: True Integrity Opalescent Creme Color Level 7 Radiant Red + Level 5 Violet Red + Red Violet Intensifier
Dimension Color 1: Illusionist Brilliant Creme Highlights Scarlet  
Dimension Color 2: True Integrity Opalescent Creme Color Level 8 Brilliant Copper