Basim Shami, CEO & President of Farouk Systems USA, announces the company’s newly formed business relationship with WME|IMG for the upcoming 64th Annual Miss Universe Pageant. With over 80 contestants from around the world aspiring to compete for the title, the 2015 pageant will air live on FOX from 7:00-10:00PM EST on December 20th at Las Vegas’s Planet Hollywood.
On September 14, 2015, WME | IMG fully acquired the Miss Universe Organization as well as Miss USA and Miss Teen USA. This acquisition expands their portfolio of global events and media properties across entertainment and fashion. Their roster includes more than 20 fashion weeks per year in cities including New York, Berlin, and Sydney; original lifestyle productions including this year's "Macy's Presents Fashion's Front Row" at Madison Square Garden; and global lifestyle festivals including Taste Festivals and Lollapalooza. IMG has served as executive producers of both Miss Universe and Miss USA pageants in the past.
Farouk Systems’ collaboration with WME | IMG will bring additional opportunities for these young women to live out their dreams and aspirations to become role models, spokespersons and community leaders.
According to Mr. Shami, “With the recent WME | IMG acquisition, I felt it was important for Farouk Systems to revisit our sponsorship as well as our continuing commitment to supporting these young women from around the world. These global contestants have truly demonstrated a strong passion toward being role models for other young women, helping in their communities, raising monies for charities, and starting foundations while striving for their own personal excellence. This positive messaging is something Farouk Systems believes in. They have all worked so hard to accomplish their goals, which is something the world needs more than ever. Our mission has and will be to help them achieve their dreams and be there to support them through the process.”
Starting on November 30, 2015 Farouk Systems will send their team of hairstylists to help the contestants with their preliminary competitions, dress rehearsals and the live broadcasts. They will provide each girl with full service hair care and products from their CHI Haircare Line.
About Farouk Systems:
Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide.www.farouk.com
About WME | IMG:
IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages thousands of live events and branded entertainment experiences annually; and is the world’s largest independent producer and distributor of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, the world’s leading entertainment agency, to form WME | IMG.
About Miss Universe:
The Miss Universe Organization, is a global community empowering role models of beauty, health and leadership for young women of today. The organization is dedicated to partnering with charities around the world, and to increasing HIV/AIDS awareness by focusing on women's health issues. www.missuniverse.com
For reprint and licensing requests for this article, Click here.