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Farouk Systems, Inc. Announce Executive Leadership Appointments

Beauty company Farouk Systems, Inc. appointed four new executive positions, strengthening its approach to drive company focus, growth, continuity, and momentum.

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CHI Launches LAVA PRO Hair Dryer

The new CHI LAVA PRO Hair Dryer uses its signature CHI LAVA Ceramic technology and comes with an autocleaning function.

11 New Pro Hairstyling Tools

Freshen up your kit with these hot tool intros.

Farouk Systems Receives Leaping Bunny Certification

The brand's cruelty-free practices are now certified by the gold standard group.

LG, CHI Create the LG CHI Color Master Factory

It's the first machine in the world to instantly create unlimited formulations and dispense perfectly mixed hair color in under two minutes.

Farouk Systems Inc. Launches Health + Care Division

Going beyond haircare, the company's new Health + Care category will showcase an array of CHI & BioSilk product innovations to help kill viruses, bacteria and germs.

A Mullet for Barbie: Cut Details for Euphoria Star's New Look

LA-based hairstylist Laurie Heaps @_hairbylaurie shares how she created Euphoria star Barbie Ferreira’s new mullet cut and ways to style one of 2020’s hottest hair trends.

Farouk Systems Announces Partnership with Sally Beauty Supply

The largest retailer of professional and at-home hair care will now offer a range of CHI Hair Color products that are ammonia-free and PPD-free.

Farouk Systems Welcomes International Distributors with Texas Hospitality

Distributors from around the world celebrate in Farouk’s Texas Backyard

Makeover: Dramatic Line Of Demarcation To Perfect Melt

Get the details for this correction by Cenk Yesil (@cenkinz).

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