One of the all-time favorite lines of professional permanent hair color has been reformulated, reimagined, and revitalized. When it was first launched, CHI Hair Color claimed several “firsts”—first ammonia-free permanent color, first formula to incorporate the strength and shine of silk keratin protein, just to name a few.
City of Hope, one of the largest cancer research and treatment organizations in the United States, proudly unveiled the Farouk Shami Positive Image Center, a tribute to the generosity and dedication of Dr. Farouk Shami, chairman and founder of Farouk Systems, Inc.
This color formula and style is a different spin on the light, face framing pieces and instead, goes for some rich color pieces and extra drama.
CHI Color Express, the new time-saving permanent hair coloring collection offered by CHI, is ideal for express services like root touch-ups, effective gray coverage, and men’s gray blending.
CHI is expanding its Royal Treatment Professional Range, adding four new lines, using the same natural bond builders, moisture, and fatty acids to maintain manageability, softness, strength, and shine.
Beauty company Farouk Systems, Inc. appointed four new executive positions, strengthening its approach to drive company focus, growth, continuity, and momentum.
The new CHI LAVA PRO Hair Dryer uses its signature CHI LAVA Ceramic technology and comes with an autocleaning function.
Freshen up your kit with these hot tool intros.
The brand's cruelty-free practices are now certified by the gold standard group.
It's the first machine in the world to instantly create unlimited formulations and dispense perfectly mixed hair color in under two minutes.
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