CHI Launches Color Express 10 Minute Hair Color

CHI introduces Color Express, its newest product line, a range of ammonia-free permanent hair dyes designed for colorists seeking 100% gray coverage in about 10 minutes. The collection is ideal for express services like root touch-ups, effective gray coverage, and men’s gray blending.

Time Is Money in the Salon

CHI Color Express is a collection of 20 ammonia-free permanent hair colors, offering full gray coverage in 10 minutes or men’s gray blending in 5 minutes. The range is ideal for professional stylists with busy schedules and clients seeking fast hair coloring solutions. 

CHI Color Express incorporates a blend of ingredients such as Aloe Vera, Hyaluronic Acid, and Silk Protein to promote moisture, extend color longevity, enhance shine, and strengthen the hair.  Also enriched with CHI’s signature ceramic ingredient and olive oil, the collection conditions while facilitating color penetration within the hair and guarding the hair against damage and color depletion. The brand's Hue Definition Technology locks in moisture and seals the cuticle for protection and high-gloss shine.

Benefits

• Full oxidation of hair dyes contributing to longer-lasting color.
• Silk cream base has built-in protection for sensitive scalps.
• Contains antioxidants to help prevent color fading.
• Adds moisture to hair during coloring services for conditioning while providing natural smoothing agents.
• Locks in moisture and seals cuticle to help protect hair and minimize damage and breakage.
• Adds depth and dimension to each strand for light reflection, producing color and shine.

CHI Color Express is available at www.pro.chi.com/chi-color-express-pro/ or CosmoProf Beauty, CosmoProfCanada, Armstrong McCall, Modern Beauty Supply, and Guay Beauté.