Texture is all the rage this year—it seems like that was a theme in the industry for 2016. And going into 2017, that isn’t about to change. This winter, get clients on-trend with the perfect winter cut, color and style, with the help of stylist Jeff Stump of Artkiteks in Costa Mesa, CA.
First, Stump says to begin with a proper winter cut. Cuts trending now are all about layers and movement—try a 70s-inspired modern shag with lengths just past the shoulder with a little more layering in front.
“The hair is playful and fun, perfect for those who want a more daring style,” Stump says. “The 70s bangs are definitely in, think Stevie Nicks or Fleetwood Mac for inspiration.”
For color, Stump says to go for warm browns or tan/beige blondes. Keep things interesting, yet classic, with a slightly lighter front and toned down root area.
To style this look, go for a free-spirited vibe—something that could have popped off the pages of a Free People catalogue or Chloe advertisement in a fashion magazine.
HOW-TO CREATE COOL-GIRL TEXTURE:
Step One: Give hair a structure or a base with root volumizers. Strump likes Arrojo "Styling Whip" for coarse hair, "Cream Whip" for normal hair, and "Volume Foam" for fine hair.
Step Two: Spray some product from mid-length to the ends of the hair to help hold the wave. Stump likes Arrojo "Holding Spray" for coarse hair, "Set & Style Spray" for normal hair, and "Protective Thickening Spray" for fine hair.
Step Three: Rough dry hair, being sure to pull the roots upwards to create volume. A brush can be used if needed, but doing so may smooth out the cuticle and cause it to be harder to curl.
Step Four: Section the hair horizontally from temple to temple, then clip the sections away from each other. On the bottom half, take vertical sections and curl them forward and backwards so that each one alternates (i.e. one forward, the next backward, and so forth). This will give the hair a natural, disheveled look. Next take the top half and repeat the previous steps, ideally brick layering them. Another option would be to do the opposite of the underneath section for a more natural look. (Note: If the very front sections are curled forward, it will close off or hide the face area. Curling away from the face will open the area up for a brighter, bolder look.)
Step Five: Use fingers to comb the hair and rake out the curls. Add texture with a dry shampoo or texturizing spray. Tousle it around until you get the desired effect.