Cruxe Matters: The Debut of Professional Hairdressing Tool Brand, Cruxe

by Anne Moratto | June 6, 2017

Scroll through the Instagram feed of Cruxe (@cruxebrand), and a theme emerges: minimal, modern, black, white, light and shadow. This new hair brand, born in Brooklyn and reared on the runways, has a defined style that is reflected in its professional hairdressing tools. They combine form and function, are sleek and substantial, and all designed with the hairdresser in mind.

Newly launched, these tools are the first in the brand's roll-out and are now available: 

 Cruxe canvas roll kit

 “Durability, versatility and style – these are the three pillars upon which this kit is built.”

  • Heavy-duty waxed canvas construction
  • Multiple pocket sizes to fit your needs
  • Hideaway pockets with snap closures
  • Adjustable leather strap

  Cruxe essential comb

 “You’re a stylist. You need a comb. Here’s the best.”

  •  Nylon/fiberglass blend- everyday durability with a luxury finish
  • Heat resistant
  • 8 ¾" length- sufficient surface area for both wide and fine teeth,   visualization of proper angles
  • Gold oil surface coating for easier cleaning
  • 100% recyclable packaging

Cruxe clip

 “This clip was developed against the highest standards for performance and design. Our own.”

  •  Rubberized coating for better grip
  • Durable, strong hinge clamps hair securely
  • Heat resistant silicon band to protect hair from damage

Photo credit

Atouzo Neihule


New Hybrid Beauty School Launches in Los Angeles

by Anne Moratto

Neihule Salon + Academy, the new hybrid beauty school and full service salon in downtown Los Angeles, was founded by industry veterans Yvonne Neihule and her husband, Atouzo Neihule, who come to this new venture with a combined 35 years of experience in the world of professional beauty.

Fromm introduces salon apparel


Fromm Introduces Apparel Studio

Fromm International

Fromm is proud to introduce Apparel Studio – a full line of salon apparel for stylists and clients including capes, barber/men’s capes, aprons, vest and cover ups that offer the best in style and protection.

HempBeauty’s Just Chill Body Oil


HempBeauty's CBD-Enhanced Just Chill Body Oil


HempBeauty specializes in high-quality, CBD-enhanced beauty and wellness products that deliver natural, therapeutic benefits proven to reduce inflammation, alleviate skin issues, moisturize, and restore balance in the body. This innovative professional beauty company is excited to launch their newest product, Just Chill Body Oil


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

This salon family also volunteered at the Sykesville Art & Wine Festival on May 5th and were...


Salons Support Victims of Child Abuse

by Anne Moratto

Eufora makes it their mission each year to conduct a variety of fundraisers, from bake sales to raffles, to benefit Childhelp, a non-profit that aids victims of child abuse. This year marks the 12th annual fundraising campaign, and over $23,000 was raised for the charity.

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