Close

How to Curl Hair with a Flat Iron

Whether you're a master of this technique or have been trying to figure it out for years, these tips and tricks from Ulta Beauty Design Team member Beto Sanchez will inspire you to pick up a flat iron for your next wavy style.

Read more

Styling How-To: Topsy Tail Pull-Through Braid with Waves

Shelby Weatherholtz is best known for three things: braids, bridal and balayage. In this tutorial, she demos how to create a beautiful braided style with dimension using Alterna Professional Haircare.

How-To: Sarah Hyland's Sleek and Classic Pony

Celebrity stylist and salon owner Riawna Capri shares her tips to recreate this "S Pony" from the 2020 SAG Awards.

Naturally Styling: ArchiTEXTURE Men's Collection from Johnny B

A celebration of texture on four different lengths and texture types.

Beach Waves: Lived-In Texture How-To

These styles came together using products from Sexy Hair that build on each other for great movement and light hold.

Portable Salon and Barber Chair May Soon Be Available from Rohver

In this video showcasing the Rohver prototype, founder and designer Shawn Rhoder demos the mobile styling and barber chair's features and benefits.

How-To: The Alterna Caviar Anti-Aging Blowout

Alterna Artist Ana Paz demos her signature voluminous blowout using her favorite “hair hero” formulas from the Alterna CAVIAR Anti-Aging collection.

Updo Inspiration for Holiday Hair

These stunning examples of styling are perfect for holiday parties, winter weddings, and even cozy at-home date nights. Watch them come together in videos, too.

How to Build a Beauty Brand

Success strategies from Anne Maza of Olivia Garden, the co-owner of a company that has celebrated 50 beautiful years.

Alfaparf Milano Master Colorists Create Deep Dimension

Alfaparf Milano Master Colorists Lindsay Lane and Michele Flores use shades from the new Alfaparf Milano Dream Like Leonardo collection to create deep dimension.