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How to Add Extra Texture to Your Updos

San Diego stylist Sara Ortega uses the new Aloxxi Bombshell Volumizing Grip styler to create the grip needed to keep this cascading updo in place.

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The Amazing Makeovers of @studio_marteena

Over a dozen dramatic shape shifts and color change-ups.

R+Co Has a Dry Shampoo Formula for Every Hair Type and Situation

In the world of beauty, products come and go, but dry shampoo has certainly stuck its landing. Despite its claim to fame as the answer to day-three (or -four, -five) hair, dry shampoo has also proven its versatility. R+Co is no stranger to the game. The brand has not one, but four different dry shampoos in its arsenal:

Moroccanoil Appoints Jay Elarar as CEO

Elarar brings intimate understanding and commitment to the brand, having begun his career with Moroccanoil as Director of Sales in 2012, when the company was only five years old.

How Stylists Prepare for the Biggest Night in Fashion

It’s the Oscars of the East, a fashion and beauty extravaganza, and the hairdressers who are asked to style the Met Gala really go the extra mile in their preparation.

3 Men's Hair Transformations You Have to See

The three looks were created using Evo products.

How to Create a Three-Strand, Pull-Through Braid

Get all the details to creating this gorgeous three-strand, pull-through braid by following this video tutorial from @hairbysaretta.

Extend Your Clients' Style with Voloom's Shine On Dry Conditioner

The conditioner is designed to revive dry ends and rough texture, leaving the hair soft and smooth.

Optimize Styling with The Alpha 360 BLDC Dryer from Amika

The Alpha 360 BLDC Dryer is designed for all hair types with its three temperature settings and two speeds.

Beachwaver Co. Makes Waves With Brand New Styling Line

This new collection celebrates diversity and inclusivity by providing high quality, sustainable products for all hair types.