Neuma held its annual California Experience educational event in Huntington Beach, CA, from September 17 to 21. Salon owners, stylists, distributors, and salon consultants from across the U.S. and Canada came to join the Neuma design team for education, inspiration and networking.
The event included a beach BBQ, along with hands-on education for cutting, styling and social media. Guest speakers included Dr. Nadim Shaath, president of Alpha Research & Development, who spoke on the importance of essential oils and how ecological and sustainable sources affect product fragrances, and Amy Goei, national senior director of Green Circle Salon, who shared the organization’s mission to help minimize salon waste.
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