Expanding it's Redken for Men grooming line, Redken announced Redken Brews, a collection of beer-inspired, malt-infused haircare formulations; skin solutions for shavers and non-shavers; beard care; and no foil, no fuss color services for men.
With repackaged products, the haircare range upgraded to include malt, and an expanded portfolio to include six new products.
“As a master groomer, I use products on men behind the chair every day," said Redken Brand Ambassador Rodney Cutler. "My male clients’ focus on personal grooming has grown exponentially over the past few years, so I’m thrilled that Redken has extended their men’s range to help consumers create countless hair looks in their day to day lives.”
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